US retailers usually cancel orders for the new Ordinary microemulsion when they see a Dutch credit card

April 10, 2026

The hype behind the Rice Lipids and Ectoin Microemulsion

The skincare community in April 2026 is currently obsessed with The Ordinary Rice Lipids + Ectoin Microemulsion. This specific formulation targets the barrier-repair trend that started in Seoul earlier this year. It combines the hydrating properties of rice lipids with ectoin, a powerful molecule known for protecting skin from environmental stress. Many people in the Netherlands are looking for this product because it offers a sophisticated texture that mimics high-end luxury emulsions at a fraction of the cost.

US retailers usually cancel orders for the new Ordinary microemulsion when they see a Dutch credit card
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The microemulsion technology allows these active ingredients to penetrate deeper into the skin barrier. For those dealing with the fluctuating spring weather in Europe, this product has become a must-have. However, finding stock locally in Amsterdam or Rotterdam is currently difficult since the initial rollout is concentrated in North American markets.

Why shipping from the US is faster than waiting in the Netherlands

The Ordinary often releases its most innovative products in the US market several weeks before they reach European shelves. If you wait for a local Dutch retailer to stock the Rice Lipids + Ectoin Microemulsion, you might be waiting until the summer of 2026. Furthermore, the US retail price is typically lower even when accounting for the current exchange rate.

To get this product now, you can use comGateway as your freight forwarder. By using a tax-free US address, you avoid paying US sales tax at checkout, which helps offset some of the delivery costs. Using an international shipping service is the most reliable way to stay ahead of local skincare trends.

The risk of cancelled orders at US stores

There is a significant problem when trying to shop from major US retailers like Sephora, Ulta, or even the official brand sites from the Netherlands. These stores frequently block international credit cards or flag orders that are being sent to a known package forwarding address. If you try to use your Dutch ING or ABN AMRO card, there is a high probability that your order will be cancelled within minutes of placement.

This is frustrating because the store might still hold your funds as a "pending" transaction for several days. Repeatedly trying to place an order with a non-US card can also result in your account being blacklisted. This is why many experienced shoppers no longer attempt to buy directly from difficult US storefronts.

How the BuyForMe service solves the payment barrier

The safest way to ensure your order is processed is to use the BuyForMe service. This proxy shopping option means a dedicated team in the US will purchase the item on your behalf using a domestic US credit card. This bypasses the security filters that usually block international buyers.

When you use the assisted purchase option, you simply provide the link to the Rice Lipids + Ectoin Microemulsion, and the team handles the transaction. This is the most effective method for Dutch residents who want to avoid the headache of cancelled orders and payment declines at major US beauty retailers.

Calculating shipping costs to the Netherlands

Shipping a small bottle of microemulsion might seem expensive if you are only buying one item. However, the weight of these products is quite low. To get an accurate idea of what you will pay, you should use a shipping calculator before you commit to the purchase. You can often save money by consolidating multiple items into one package.

Checking the international shipping rates will show you that adding a few more items from The Ordinary or other US brands does not significantly increase the weight-based fee. This makes the total cost per item much more reasonable compared to buying locally in the Netherlands later in the year.

Customs and import rules for Dutch residents

When importing goods into the Netherlands from outside the EU, you must be aware of the local regulations. You will likely be responsible for paying import duties and the Dutch VAT (BTW) on your shipment. The customs office in the Netherlands is strict about documentation, so ensuring your package has the correct invoice is essential for a smooth delivery.

Before you ship, it is also important to verify that your items are not on the list of prohibited items. While most skincare is perfectly fine to ship, some products with high alcohol content or pressurized containers might have shipping rules that limit how they can be transported. The Rice Lipids + Ectoin Microemulsion is a standard liquid cream and is generally safe for international transport. You might also like to check our guide on customs tax to avoid any surprises when your package arrives at the border.

Service Component Benefit for Dutch Shoppers
Tax-Free Address Saves 7-10% on US retail price
BuyForMe Prevents Dutch credit card rejection
Consolidation Lowers the total cost of shipping per item

Shopping for the latest 2026 skincare releases does not have to be a gamble. By using a professional shop us ship international workflow, you can secure the Rice Lipids + Ectoin Microemulsion while your neighbors are still waiting for it to arrive in local stores. Just remember that trying to buy it yourself often leads to lost time and cancelled transactions.

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