Is the price gap on the New Balance 990v7 'Made in USA' big enough to justify shipping to Italy?

Why the 990v7 is the sneaker of 2026

Have you noticed the 990v7 popping up everywhere on your feed lately? While it has become a staple of New Zealand street fashion this year, the trend is hitting Italy just as hard. The 2026 iteration of the 990 series remains the gold standard for that "dad shoe" aesthetic, but with updated FuelCell cushioning that makes it feel like you are walking on clouds. The "Made in USA" badge isn't just for show; it represents premium pigskin suede and mesh construction that local European releases often can't match in terms of sheer quality and archival colors.

Start Your Buy For Me Request for New Balance 990v7 'Made in USA'

Merchant New Balance US Kith Joe's New Balance Outlet

Ship To Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of the Cook Islands Costa Rica Croatia Cuba Curaçao Cyprus Czechia Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea North Macedonia Northern Mariana Islands Norway Oman Pakistan Palau Palestine, State of Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Russian Federation Rwanda Réunion Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkmenistan Turks and Caicos Islands Tuvalu Türkiye Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Åland Islands

Your Email

Product Url ^*

Product Name ^*

Unit Price (USD)^*

EST Service Fee: $21.0 $10.5

Quantity ^*

Color

Size

Instructions

Submit your proxy shopping order now and enjoy 50% OFF the service fee.

Plus, get 10% OFF international shipping on your first shipment.

Submit Order

Just a moment, securing your connection...

The massive price difference between US and Italy

Is it actually cheaper to buy from America? In short, yes. If you look at high-end boutiques in Milan or Rome, the retail price for a 2026 New Balance 990v7 "Made in USA" is often inflated by nearly 40% compared to US retail prices. By using a tax-free US address from comGateway, you can shop directly from US retailers like New Balance US, Kith, or Bodega, where the base price is significantly lower. Even with shipping costs, the total usually ends up being much friendlier to your wallet than buying locally.

How to shop US stores effectively

To get the best deals, you need to act like a local. Using a freight forwarder allows you to access limited-edition colorways that never even touch European soil. You can shop US store sites that offer seasonal discounts, making the price gap even wider. If you are worried about the math, you should use a shipping calculator to estimate shipping cost before you hit the checkout button.

Buying from US stores that don't like international cards

Have you ever tried to buy something from a US site only to have your order canceled immediately? It is a common frustration. Many iconic US retailers, including the official New Balance site and shops like Sephora or Nike, frequently block international credit cards or refuse to ship to known forwarder addresses. This is where the "BuyForMe" service becomes your best friend.

With "BuyForMe," comGateway acts as your personal shopper. They use a US-based domestic credit card to purchase the 990v7 on your behalf, ensuring the order goes through without being flagged. This is the safest way to guarantee your order doesn't get stuck in "canceled" limbo, especially during high-heat releases where every second counts. If you have more questions on how this works, the FAQ at the help center has a full breakdown of the process.

Shipping logistics for your new kicks

Before you ship your shoes across the Atlantic, it helps to know what you are dealing with in terms of size and weight. Here is a quick breakdown for the New Balance 990v7:

• Box Weight: Approx. 2.6 lbs (1.2 kg) including the outer shipping box.
• Box Dimensions: Usually around 14 x 10 x 6 inches (35 x 25 x 15 cm).
• Volumetric Warning: Sneaker boxes are generally dense enough that volumetric weight isn't a huge issue, but if you order multiple pairs in one large box, the volume might increase the cost. Always consider consolidating your packages to save money.
• Battery Check: This item contains no lithium batteries, so there are no special air travel restrictions to worry about.

Importing to Italy: What you need to know

When your package arrives in the EU, it will go through customs. For an Italy delivery, you should be prepared for VAT (IVA) which is currently 22%, plus any applicable import duties for footwear. While this sounds like an extra hurdle, the lower US purchase price often still makes this the most economical route. You can find more details on how to handle these costs on the ship to Italy page.

Check our guide on import tax and customs tax to see how these fees are calculated so there are no surprises when your 990v7s arrive at your door. By being smart about where you buy and how you ship, you can keep your sneaker rotation fresh in 2026 without the "Italy markup." For any other specific shipping queries, feel free to reach out to support through the official comGateway portal.