Is it actually cheaper to import the Tower 28 Jumbo Refill from the US to Italy?

Is it actually cheaper to import the Tower 28 SOS Daily Rescue Facial Spray 16oz Jumbo Refill from the US to Italy in 2026? If you have been scrolling through skincare forums lately, you have probably seen the math. While we can get the smaller 4oz bottles at local specialty retailers or through European distributors, the price markup is often staggering. Many of us are looking at the US-exclusive 16oz refill and realizing that even with shipping costs, it might be a much better deal.

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The Price Gap Reality

Let's look at the numbers. In Italy, a standard 4oz (120ml) bottle of Tower 28 SOS spray typically retails for around €32. To get 16oz of product, you would need to buy four of those bottles, totaling €128. Meanwhile, in the United States, the 16oz Jumbo Refill is priced at roughly $68 (approx. €63). Even after adding shipping and import fees, the difference remains significant. This is why more shoppers are looking toward us trends to find value on products that stay high-priced in the EU.

Why the Jumbo Size is Trending

The SOS Daily Rescue Facial Spray has become a staple for sensitive skin, using hypochlorous acid to soothe irritation. Because it is used as a daily toner, people go through the 4oz bottles incredibly quickly. The 16oz size is meant for serious fans of the brand, but it remains a US-exclusive offering. By using a parcel forwarding service, Italian beauty enthusiasts can access the same bulk pricing that American shoppers enjoy.

How to Buy from the US

Since most US beauty retailers do not ship the 16oz refill directly to Italy, you will need a tax-free us address. This allows you to shop at stores like Sephora US or the Tower 28 official website without paying US sales tax. Once your package arrives at the warehouse, your freight forwarder will handle the journey to your door in Italy.

Before you place your order, you can use a shipping calculator to see how the weight of the liquid affects your total cost. You might also like to check our guide on prohibited items to ensure that your specific skincare picks are allowed for international transit, though standard hypochlorous acid sprays are generally safe to ship.

Shipping Estimates and Logistics

When planning your shipment, it is helpful to know exactly what to expect from the package size. Here is a breakdown for the 16oz Tower 28 Jumbo Refill:

Since you are shipping a liquid, ensure your package forwarding provider offers secure packing to prevent leaks during the long flight. You can compare international shipping rates to find the best balance between speed and cost for your delivery to Rome, Milan, or anywhere else in Italy.

Customs and VAT in Italy

When the package enters Italy, you should be prepared for the standard IVA (VAT) of 22%. While this adds to the cost, the sheer difference between the US bulk price and the Italian retail price usually covers this expense and still leaves you with a profit. Most people find that by ordering two refills at once, the shipping fees per ounce drop even lower, making the deal even sweeter.

If you have been hesitant about ordering from across the Atlantic, just remember that the skincare community in 2026 is all about shared secrets. Accessing popular products through a reliable shop us store strategy is the best way to keep your routine consistent without the local price hike.