Will importing the New Balance 990v7 save you enough euros to buy a second pair?

The v7 Fever: Why everyone wants the 2026 Core Release

Does the 2026 price tag for the New Balance 990v7 in Italy make your bank account weep? If you are a fan of the iconic "Made in USA" heritage, you already know that the v7 represents the peak of dad-shoe performance and luxury. This year's core release has refined the Encap cushioning and streamlined the mesh panels, making it the most comfortable iteration since the v5 took over the world years ago.

Estimate Shipping For New Balance 990v7 (Made in USA - 2026 Core Release)

Price(US $) *

Weight(KG) *

Ship To Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of the Cook Islands Costa Rica Croatia Cuba Curaçao Cyprus Czechia Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea North Macedonia Northern Mariana Islands Norway Oman Pakistan Palau Palestine, State of Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Russian Federation Rwanda Réunion Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkmenistan Turks and Caicos Islands Tuvalu Türkiye Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Åland Islands

Email

Create an account with your email & receive 15% OFF shipping coupon!

Get a Quote

Buy It For Me

Just a moment, securing your connection...

While the hype is real, the availability in European boutiques is often limited. Collectors in Rome and Milan are finding that even when they do find stock, the markup is significant. This is why many savvy shoppers are looking directly at the source. When you shop us store options like New Balance’s official American site or premium boutiques like Kith and Bodega, you access the full size run and the lowest possible base price.

The Math of Importing: US MSRP vs Italian Retail

Is it truly a bargain to ship sneakers across the Atlantic? In 2026, the US MSRP for the 990v7 sits around $200 USD. Meanwhile, Italian retailers often list the same pair for €270 or more. Even with the current exchange rate, the initial savings are nearly €80 before shipping. By using a tax-free us address provided by a freight forwarder, you also avoid US state sales taxes, keeping that entry price as low as possible.

To see if the deal holds up, you should use a shipping calculator to factor in the journey to your doorstep. Often, even after international transit, you are still coming out ahead compared to the inflated prices found in local luxury sneaker shops.

Shipping Estimates Breakdown

To help you plan your budget, here are the logistical specifics for the New Balance 990v7 (Made in USA - 2026 Core Release). These estimates are based on a single pair in its original retail packaging.

Before you ship, check our guide on restricted goods to ensure you aren't adding any cleaning kits or aerosols that might be flagged by airline safety regulations.

How to secure your pair from US stores

Getting your hands on a 2026 release can be tricky if a US store does not accept international credit cards. This is where proxy shopping comes into play. If you find your Italian Mastercard is being declined at checkout, an assisted purchase service can buy the shoes on your behalf and deliver them to your warehouse suite.

Once your 990v7 arrives at the warehouse, you can choose to consolidate it with other US finds—perhaps some matching apparel—to lower the per-item cost of your buy from US ship to Italy journey.

Customs and Tax Prep for Italy

When the shoes arrive in Italy, remember that the Agenzia delle Accise, Dogane e Monopoli will apply VAT (IVA) and potentially minor customs duties. However, because the base price in the US is so much lower, the total landed cost frequently remains lower than the retail price in Italian malls. By taking control of the logistics yourself through a package forwarding service, you eliminate the middleman markup that local boutiques use to cover their own import overhead and high-street rent.

Ready to step into the future of footwear? The 990v7 is waiting in a warehouse in Oregon or Delaware, ready to make the trip to your Italian villa for a fraction of the local cost.