The Sephora US shipping restriction prevents direct delivery of Rare Beauty blush to the Netherlands

The 2026 Rare Beauty Shades Hype

Selena Gomez expanded the Rare Beauty Soft Pinch Luminous Powder Blush line in early 2026 with three new shades. These additions follow the success of the original hybrid formula, which combines the high-pigment finish of the liquid blush with the sheen of a powder highlighter. The new shades are currently exclusive to Sephora US and the official Rare Beauty website. They are not available in Dutch retail locations or European Sephora branches.

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The demand for these products is driven by the specific formula that avoids the chalky texture common in traditional powder blushes. For shoppers in the Netherlands, the inability to find these items locally creates a significant market gap. Social media trends have increased the visibility of these 2026 shades, making them a high-priority target for international shoppers.

The Logistics Barrier for Dutch Shoppers

Many US retailers do not offer direct international shipping for limited-edition beauty drops. Even when shipping is available, it often excludes the Netherlands due to complex regional distribution agreements. This is the invisible obstacle that prevents you from simply checking out with a Dutch credit card and a home address. To solve this, you need a comGateway account to provide a local presence in the United States.

By using a international shipping service, you bypass the geographical blocks set by US e-commerce platforms. This allows you to shop like a local and take advantage of US-only promotions that are rarely mirrored in European markets.

Shipping Estimates for Rare Beauty Blush

Accurate planning for international delivery requires an understanding of package dimensions and weights. Below are the estimated specifications for the Rare Beauty Soft Pinch Luminous Powder Blush (New 2026 Shades).

You can use the shipping calculator to get a more precise quote based on your specific city in the Netherlands. Since these blushes are light, it is often more cost-effective to bundle multiple items into a single shipment.

Purchasing from US Stores

Buying from Sephora US or the Rare Beauty site requires a US-based delivery address. Once you register for a tax-free us address, you can enter this information at the checkout page of the retailer. This ensures your order is processed without being flagged as an unsupported international transaction.

This step-by-step guide simplifies the process for those new to package forwarding. After your blush arrives at the warehouse, you will be notified to choose your preferred delivery method to the Netherlands.

Netherlands Import Rules and Taxes

Importing goods into the Netherlands from outside the European Union involves specific financial obligations. All imports are subject to the 21% BTW (VAT). If the total value of your shipment, including the international shipping rates, exceeds €150, you may also be liable for customs duties.

Cosmetic products are generally allowed, but they must be for personal use. It is important to keep your invoices ready for the Douane (Dutch Customs) to avoid delays. If you have questions about prohibited items or specific Dutch restrictions, the support section provides detailed answers to common logistics queries.

Using a US Address for Forwarding

The final step in getting the 2026 Rare Beauty shades is selecting your courier. When your package arrives at the US facility, you can review the international shipping fees to determine which speed fits your budget. Shipping to the Netherlands typically takes 3 to 8 business days depending on the service level chosen.

Using a freight forwarder ensures that your makeup is handled with care and that all necessary export documentation is completed correctly. This method is the most reliable way to secure the 2026 blush shades while they remain a US exclusive.