The Labubu Phenomenon: Why It’s Taking Over New Zealand in 2026
If you have spent any time on social media lately, you have likely seen the mischievous, serrated-toothed forest monster known as Labubu. Created by artist Kasing Lung as part of 'The Monsters' series, Labubu has transcended the world of niche designer toys to become a global cultural icon. In 2026, the obsession has reached a fever pitch in New Zealand, with collectors from Auckland to Dunedin scrambling to get their hands on the latest blind boxes and vinyl figures.
However, for Kiwis, the challenge remains the same: local stock is often non-existent or sold at massive markups. This has led savvy collectors to look toward the United States, where retailers like Pop Mart US and various designer toy boutiques maintain much larger inventories. But before you rush to click 'buy,' there are several logistical hurdles you need to clear to ensure your prize arrives safely and affordably.
Why Source Labubu from the USA?
The primary reason New Zealanders are looking across the Pacific is variety. While some local shops may carry limited stock, the US market receives exclusive drops and larger quantities of the most sought-after series. Furthermore, even with shipping costs factored in, purchasing directly from US retailers often proves more economical than buying from local resellers who inflate prices due to scarcity.
You might also like to Read more: Why 75% of New Zealand Collectors are Sourcing Labubu Art Toys Directly from the USA to understand the market shifts we have seen over the last year.
The Essential Step: Using a Reliable Package Forwarder
The biggest obstacle for Kiwi collectors is that many US-based toy retailers do not offer direct international shipping to New Zealand, or if they do, the rates are prohibitively expensive. This is where a reliable package forwarder becomes your best friend. By using a service like comGateway, you are provided with a dedicated US shipping address. You can shop at any US store, ship your Labubu figures to that address, and then have them forwarded to your doorstep in New Zealand.
Using comGateway not only bypasses shipping restrictions but also allows you to consolidate multiple purchases into one box, significantly reducing your total shipping costs. If you are unsure about the potential costs involved, you can always use a shipping calculator to estimate shipping cost before you finalize your purchase.
Understanding New Zealand Import Rules and Costs
Before you ship your collection home, you must be aware of the local regulations. As of 2026, New Zealand Customs requires GST (Goods and Services Tax) to be paid on most imported goods. While many large international retailers collect this at the point of sale, smaller boutiques may not. It is vital to factor this 15% tax into your budget to avoid surprises at the border.
Check our guide on Read more: The Hidden Costs of Importing Labubu to New Zealand and How to Avoid Them for a deep dive into customs valuations and processing fees.
How to Buy Labubu from the US: A Step-by-Step Guide
Ready to start your collection? Follow these steps to ensure a smooth experience:
- Step 1: Get your US Address. Sign up for an account with comGateway to receive your tax-free US shipping address.
- Step 2: Shop the Drops. Visit sites like Pop Mart US, Mindzai, or even reputable sellers on eBay. Enter your comGateway address as the shipping destination.
- Step 3: Check for Restricted Goods. While vinyl toys are generally safe, always verify against the list of prohibited items to ensure no accessories (like certain electronics or liquids in specialty sets) are restricted.
- Step 4: Consolidate and Ship. Once your items arrive at the US warehouse, you can manage them via your dashboard. This is a great time to review Prime membership benefits which can offer further discounts on shipping fees.
- Step 5: Track to New Zealand. Choose your preferred courier and monitor your package as it crosses the Pacific.
Comparison of Shipping Options
| Service Level | Estimated Delivery | Best For |
|---|---|---|
| Express Shipping | 3-5 Business Days | Limited edition drops and high-value figures |
| Standard Shipping | 8-12 Business Days | Bulk blind box orders and casual collecting |
To see the most current international shipping rates, visit the rates page for a transparent breakdown of costs based on weight and dimensions.
Pro Tips for Serious Labubu Collectors in 2026
Success in the art toy world requires more than just money; it requires strategy. Here are a few tips to stay ahead of the curve:
1. Join the Community
New Zealand has a growing community of designer toy enthusiasts. Joining local Facebook groups or Discord servers can provide early warnings on US restocks and help you find trade partners for your duplicate blind box pulls.
2. Use the Help Center
If you are new to international shopping, don't guess. Most reputable forwarders have an extensive FAQ or help center that covers everything from package insurance to how to handle damaged goods. Utilizing support resources early can save you a lot of stress later.
3. Watch the Exchange Rate
The NZD to USD exchange rate can fluctuate daily. In 2026, even a small shift can change the 'deal' status of a high-end Labubu statue. Use a currency tracking app to time your larger purchases when the Kiwi dollar is performing well.
Final Thoughts
Sourcing Labubu art toys from the USA is the most effective way for New Zealand collectors to build a world-class collection without paying exorbitant local prices. By using a reliable package forwarder and staying informed about import costs, you can enjoy the thrill of the hunt with the peace of mind that your monsters are on their way home. Happy collecting!
