I imported the Oura Ring 4 from the US to Italy and saved money

Why I chose the Oura Ring 4

I have been tracking my health metrics for years, and the Oura Ring 4 is the most significant update I have seen in 2026. The new fully recessed sensors provide much better comfort than previous generations, and the accuracy is significantly improved. While it is popular in Japan, I noticed that the best deals and stock levels are currently in the United States. I decided to buy it from a US retailer to get it on my finger faster than waiting for local Italian distributors.

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The myth of Italian retail availability

Many people assume that waiting for the official Italian launch is the easiest way to get the Oura Ring 4. I found this to be a mistake. Local stock in Italy is often delayed, and prices are frequently inflated by €100 or more compared to the US market. I proved that importing directly from the US is not only faster but often cheaper when you use a reliable freight forwarder like comGateway.

You might also like: Read more: Oura Ring 4 US Inventory vs. Italian Retail Shortages: A Professional Procurement Strategy.

My process for buying from US stores

I started by signing up for a tax-free US address. This allowed me to avoid US sales tax at the point of purchase. I followed a simple step-by-step guide to set up my account and get my unique shipping details. Once I had my address, I could shop US store sites like Best Buy or Amazon US, which had the Oura Ring 4 in stock while Italian shelves remained empty.

Check our guide on: Read more: Acquiring the Oura Ring 4 from US retailers for immediate delivery to Italy.

How I bypassed US credit card blocks

I encountered a common problem: many US retailers block international credit cards or refuse to ship to addresses they identify as forwarding hubs. Stores like Apple and certain tech outlets are notorious for this. I solved this by using the comGateway "BuyForMe" service. I simply told them what I wanted, and they used a US domestic card to make the purchase on my behalf. This is the safest way to guarantee that your order does not get cancelled by picky US payment systems.

Shipping Estimates for Italy

I calculated my potential costs before committing to the purchase. To do this, I used a shipping calculator. Here is the data I used for my Oura Ring 4 shipment:

I found that international shipping rates for small items like this are quite reasonable. You can check the current international shipping rates to see exactly what you will pay based on the weight of your package.

Battery and Safety Regulations

I checked the shipping rules for electronics before I bought my ring. The Oura Ring 4 contains a small lithium-ion battery. While these are restricted in large quantities, a single ring is perfectly fine for air travel as long as it is properly declared. My package was handled safely because the freight forwarder ensured the correct labeling for international transit to Italy.

Handling Italian Import Duties

I was prepared for import duties and customs tax once the package arrived in Italy. Italy generally applies a 22% GST/VAT on imports from outside the EU. I made sure to include these costs in my budget. Even with the import tax, I still saved money compared to the projected Italian retail price for 2026.

I recommend you read about import duties to understand how the Agenzia delle Dogane calculates fees. For more details on the savings, you might also like: Read more: Save €115 on the Oura Ring 4 by bypassing the delayed Italian retail rollout.