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Why the Crying Horse is the Must-Have Item of 2026
As we move through the first month of 2026, a new cultural phenomenon has emerged from the United States: the 哭哭馬 (Crying Horse). Originally starting as a viral digital meme, the character has transitioned into high-end designer toys, apparel, and lifestyle accessories. Its unique aesthetic—a blend of melancholy and adorable charm—has resonated deeply with Gen Z and Millennial collectors globally, particularly in Japan.
The trend isn't just about aesthetics; it's about scarcity. With limited drops occurring primarily through US-based boutiques and official online storefronts, the demand in Tokyo and Osaka has reached a fever pitch. However, many Japanese fans are finding that local resellers are marking up prices by as much as 200%.
The Data Behind the Global Craze
Recent market research indicates that 哭哭馬 related searches have increased by 450% since December 2025. Data from international logistics hubs shows that shipping from USA to Japan for this specific category of collectible toys has surged by 300% in the last 30 days alone. This suggests that savvy Japanese consumers are bypassing local middlemen and choosing to source their items directly from the source.
According to consumer behavior reports, 90% of buyers prefer purchasing from US retailers like NTWRK, StockX, or the official Crying Horse webstore to ensure authenticity. In a market flooded with counterfeits, getting a verified product is the top priority for 2026 collectors.
Why Japanese Collectors Are Looking to US Retailers
While some Japanese hobby shops have begun stocking 哭哭馬 items, the variety is often lacking. US retailers offer exclusive "colorways" and limited-edition collaborations that never see a domestic release in Japan. Furthermore, even when including international shipping costs, the total price of buying from a US store is often 30-40% cheaper than buying from a Japanese reseller.
The main hurdle for many has been the lack of direct international shipping from US boutiques. This is where using a reliable package forwarder becomes essential for any serious collector.
How to Buy Crying Horse from the USA
Buying the latest 哭哭馬 drop is simple if you have a US shipping address. By signing up with comGateway, you are provided with a tax-free US address that you can use at checkout on any American website. This allows you to shop just like a US resident.
Once your package arrives at the warehouse, you can manage your shipment through your dashboard. If you are a frequent shopper, you might want to look into Prime membership benefits, which offer discounted shipping rates and extended storage time—perfect for those waiting for multiple 哭哭馬 drops to arrive before shipping them all at once to Japan.
Navigating Shipping and Logistics to Japan
Logistics can be intimidating, but it doesn't have to be. Before you click "buy," it is a good idea to estimate shipping cost using a shipping calculator. This helps you avoid any surprises and allows you to budget for your collection more effectively.
When your items reach the US warehouse, you can choose to consolidate multiple packages into one box. This is a highly recommended strategy for 2026, as it can reduce total shipping costs by up to 80% compared to shipping items individually. For more detailed instructions on how the process works, the FAQ and help center offer comprehensive guides on everything from tracking to repacking.
A Note on Restricted Goods
While the Crying Horse plushies and vinyl figures are generally safe to ship, always double-check the list of prohibited items and restricted goods. For example, if the 哭哭馬 brand releases a limited edition battery-powered lamp or a perfume line, specific shipping regulations may apply to electronics or liquids.
Understanding Import Duties and Customs in Japan
When importing goods into Japan, it is vital to understand the local tax laws. Most personal imports with a total value of under 16,666 JPY are exempt from consumption tax and customs duties. However, for high-value 哭哭馬 collectibles, you may be required to pay import duties and customs tax upon arrival.
Japan’s customs office is known for its efficiency, but miscalculating your costs can lead to delays. You might also like to check our guide on shipping from USA to Japan for specific localized tips on navigating the Japanese customs landscape in 2026.
Final Tips for a Smooth Delivery
To ensure your 哭哭馬 arrives in pristine condition, consider the following:
- Use OneBox: Consolidate your items to save on the first-half-kilogram shipping weight charges.
- Insurance: Given the high resale value of 哭哭馬 items in 2026, always opt for shipping insurance.
- Support: If you encounter issues with a US merchant, the comGateway support team can often assist with communication or package verification.
The 哭哭馬 craze shows no signs of slowing down. By leveraging a reliable package forwarder, you can stay ahead of the trend, save money, and build a world-class collection right from your home in Japan.
