I saved €210 on the 2026 ASUS ROG Ally X Lunar White refresh by shopping US stores

The hype behind the 2026 Lunar White refresh

It is May 2026, and the handheld gaming world is buzzing about the ASUS ROG Ally X refresh. The "Lunar White" edition isn't just a pretty new colorway; it features the 2026 battery density upgrade that enthusiasts have been waiting for. We are looking at nearly 15% more playtime compared to the previous year's model, making it a beast for long commutes across Europe.

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While this unit is making waves in international markets, availability in Italy remains spotty and overpriced. Looking at the latest us trends, it's clear that the US remains the best place to snag these units at their base MSRP. If you want the most popular products without waiting for a local release that might never happen, importing is the way to go.

Price comparison: Italy vs USA

The math is actually pretty simple. In Italy, third-party resellers are already listing the 2026 Lunar White model for upwards of €1,100. Over in the US, the retail price sits comfortably at $799 (roughly €740). Even after you add shipping and potential fees, the gap is massive. By choosing to shop us store locations directly, I managed to keep about €210 in my wallet.

To make this work, you need a reliable freight forwarder. This gives you a tax-free us address, allowing you to bypass state sales tax in the US before the item is sent over the Atlantic to your doorstep in Rome or Milan.

Shipping estimates and logistics

If you are planning to bring one of these over, you need to know what you are looking at in terms of box size. Most handheld consoles come in surprisingly dense packaging. Here is what you should expect for the ROG Ally X (2026):

To get a precise figure for your specific city, you should use a shipping calculator to estimate shipping cost accurately. It helps to avoid any surprises when the bill arrives.

Battery rules and safety

Since the big selling point of the 2026 refresh is the high-density lithium-ion battery, you need to be aware of shipping rules. International air travel for batteries is strictly regulated. Most carriers require the battery to be contained within the equipment, which is fine for the ROG Ally X. However, you should always check the list of prohibited items to ensure your chosen courier doesn't have specific restrictions on high-capacity cells this year.

How to import safely to Italy

When the package hits Italian customs, you will be responsible for import tax and VAT. In Italy, the standard VAT rate is 22%. While this sounds like a lot, remember that our initial savings of over €300 compared to local resellers still leaves us with a net profit of over €200 even after the government takes its share.

If you are confused about how the import duties are calculated, you might also like our guide on customs tax for electronic goods. Being prepared means your package won't get stuck in a warehouse in Lonate Pozzolo for weeks.

Calculating the final cost

To wrap it up, here is the quick breakdown of my 2026 purchase:

• US Product Price: $799 (€740)
• Shipping to Italy: ~$45 (€42)
• Italian VAT (22%): ~$172 (€159)
• Total: €941
• Local Italian Price: €1,150+
• Total Savings: ~€210

Using comGateway made the process pretty seamless. If you are tired of waiting for local stock that never arrives or is marked up to ridiculous levels, taking the US route is the smartest move you can make this year. Just be sure to double-check your GST/VAT calculations before hitting that buy button!