Why I imported the Google Pixel 10 Pro AI Edition to Italy to get the features Google left out here

The Google I/O 2026 Hype

I spent the last week glued to the Google I/O 2026 live stream, and the standout star is clearly the Google Pixel 10 Pro (2026 AI Edition). With the new G5 Tensor chip, Google has finally moved away from Samsung's manufacturing process, opting for a fully custom TSMC design. This change means better battery life and, more importantly, some of the most aggressive AI features we have ever seen in a mobile device.

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My interest peaked when they demoed the real-time AI multimodal reasoning. However, there is a catch that we often face here in Europe. While the hardware is sold globally, the most advanced 2026 AI features are currently exclusive to the US market due to regional software licensing and local regulations. If I bought the Italian version at a local shop, I would miss out on the very things that make this phone special.

The Barrier for Italian Users

The "Hidden Barrier" for us in Italy isn't just the price—it is the feature disparity. I noticed that the US Google Store version includes the full AI suite, while the EU versions are often delayed or simplified. Furthermore, the MSRP in the US is often lower, even after factoring in the currency exchange. I realized that if I wanted the authentic 2026 experience, I had to shop US store directly.

Shipping Estimates Breakdown

I know many of you are worried about the logistics of getting a delicate piece of tech across the Atlantic. I put together these estimates based on my own order to help you plan your budget. You can also use a shipping calculator to estimate shipping cost for your specific city.

A Note on Batteries

Because the Pixel 10 Pro has a high-capacity lithium battery, I had to ensure my freight forwarder was equipped to handle dangerous goods paperwork. Most major couriers like DHL or FedEx handle this automatically when you use a professional parcel forwarding service.

How I Shipped My Pixel 10 Pro

I decided to use comGateway because they provide a tax-free US address in Oregon. This is a huge win because it means I didn't have to pay the US sales tax (which can be up to 10%) on top of the phone's price. I just entered that address at the Google Store checkout.

If you are new to this, here is a step-by-step guide on how it works. Once the phone arrived at the warehouse, I was notified immediately. I chose a priority shipping method because I was impatient to try the G5 Tensor chip. The process of package forwarding was surprisingly smooth, and I could track the plane as it crossed the ocean.

Customs and VAT in Italy

When you buy from US ship to Italy, you have to account for the Italian Customs (Agenzia delle Dogane). Since the value of the Pixel 10 Pro exceeds €150, you will be charged the standard Italian VAT (22%) plus a small handling fee from the courier. Even with these costs, I found that the total price was comparable to the local Italian retail price, but I ended up with the superior US software version.

My Italy delivery took about five business days from the moment it left the US warehouse. I highly recommend checking the specific ship to Italy page to see if there are any current discounts on shipping rates for 2026. It makes a big difference when you want to forward packages safely and affordably.

I am currently setting up the AI Gemini 2.0 features on my new device, and I can confirm that they work perfectly here in Milan as long as the device is the US model. If you have been on the fence about importing, I think this is the year to finally do it.