New Balance 990v7 US Price vs Italy Retail: The Cost of International Shipping Explained

Why the New Balance 990v7 is Trending in 2026

The New Balance 990v7 'Made in USA' Core Collection officially debuted in early May 2026. As the newest iteration of the legendary 990 series, it maintains the premium craftsmanship expected from the Boston-based brand while introducing a more streamlined midsole and enhanced FuelCell cushioning. Currently, the collection is a US-first release, making it a high-demand item for sneaker enthusiasts globally. You can stay updated on similar us trends to see which other exclusive footwear is hitting the market this season.

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For shoppers in Italy, the primary appeal of buying from the US lies in the availability of specific widths (D, 2E, and 4E) and the initial colorways like 'Marblehead' and 'Navy' which have not yet reached European distribution centers. Accessing these requires a reliable freight forwarder to bridge the gap between US retailers and your doorstep in Milan or Rome.

US Retail vs Italy Projected Pricing

The retail price for the 990v7 in the United States is set at $210 USD. In contrast, the projected retail price in Italy and the wider Eurozone is expected to be approximately €240 to €260 once local logistics and regional markups are applied. Even with the current exchange rates in May 2026, purchasing directly from a shop us store and shipping it yourself often results in significant savings.

Shipping Estimates for New Balance 990v7

To accurately estimate shipping cost, you must consider the physical properties of the sneaker box. Below are the estimated specifications for the New Balance 990v7 'Made in USA' Core Collection:

Before finalizing your order, it is wise to review the shipping rules for any regional restrictions that might apply to footwear materials like specific suedes or leathers, though standard New Balance models typically face no issues.

International Shipping Rates to Italy

When selecting a carrier, you can choose between various international shipping rates based on your desired delivery speed. DHL international shipping offers the fastest transit times to Italy, often arriving within 3-5 business days. Alternatively, FedEx international shipping provides a robust tracking system and competitive pricing for 2026 deliveries to Southern Europe.

Bypassing Payment Blocks with BuyForMe

A common hurdle when attempting to buy the 990v7 from major US retailers like New Balance, Foot Locker, or Nordstrom is the "international credit card block." Many of these stores decline transactions made with non-US billing addresses or orders destined for a package forwarding address.

The BuyForMe service is the solution to this problem. Instead of risking a cancelled order, you simply tell comGateway what you want to buy. We use a US domestic credit card to purchase the New Balance 990v7 on your behalf. This proxy shopping method ensures the retailer views the transaction as a local US sale, guaranteeing your pair is secured before they sell out. This is the safest way to navigate picky US storefronts that would otherwise block Italian shoppers.

Customs and Import Tax for Italy

When your sneakers arrive in Italy, they will be subject to import tax and VAT (IVA). As of 2026, the standard IVA rate in Italy is 22%. Because the New Balance 990v7 is a high-value item, you should expect to pay these duties upon arrival. Using a international shipping service that provides clear documentation will help speed up the customs clearance process at Italian ports of entry. Always factor these costs into your total budget to ensure the US-to-Italy price gap remains in your favor.