You might lose €140 if you buy the New Balance 990v7 through the wrong Italian reseller

Why the 2026 New Balance 990v7 is dominating Milan streets

It is mid-April 2026, and the sneaker community in Italy is fixated on one specific release: the New Balance 990v7 'Made in USA' in Core Grey. As the latest iteration of the legendary 990 series, this model introduces a streamlined fuel-cell midsole while maintaining the pigskin suede that collectors demand. The 'Made in USA' tag is more than just a label; it is a mark of quality that Japanese and European collectors prioritize over mass-produced alternatives.

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However, getting your hands on a pair in Rome or Milan is proving to be a headache. Stock is limited to high-end boutiques that are adding massive premiums. If you are looking for other popular products currently trending in the states, you will notice a similar pattern of inflated local pricing.

The Number Crunch: Why Italian prices are a trap

Let's look at the actual math. In the US, the New Balance 990v7 retails for approximately $210. At current exchange rates, that is about €195. In contrast, Italian retailers are listing the same Core Grey model for upwards of €340. By choosing to shop us store sites directly, you are looking at a raw saving of €145 before shipping.

Even after you factor in the cost of an international shipping service, the total land cost remains significantly lower than the boutique price. You might lose €140 just by being impatient and walking into a local store instead of using a tax-free us address to secure your pair at the source.

How to grab your pair from a US store

Most US retailers like New Balance US, Kith, or Bodega do not ship directly to Italy, or if they do, the rates are astronomical. This is where a freight forwarder becomes essential. By using comGateway, you get a dedicated address in a tax-free state like Oregon, ensuring you don't pay US sales tax on your purchase.

If you have never done this before, this step-by-step guide explains the process of receiving your items at a US warehouse and then forwarding them to Italy. It is the most reliable way to ensure your 2026 Core Greys don't end up backordered or cancelled due to regional shipping restrictions.

Shipping Estimates and Logistics for Italy

To help you plan your budget, here is a breakdown of what to expect when shipping a single pair of New Balance 990v7 from the US to Italy.

You can use the shipping calculator to get a more precise quote based on your specific city in Italy. Remember that shipping a single pair is efficient, but consolidating multiple top us deals into one shipment can save you even more on the base shipping rate.

Avoiding the customs and shipping nightmare

The biggest risk when importing to Italy is not the shipping itself, but the paperwork. If you misdeclare the value of your 990v7s, your package could be seized by Italian customs or hit with massive penalty fees. Always ensure your invoice matches the declared value. Using a professional international shipping provider helps mitigate this risk, as they provide the necessary documentation for a smoother clearance process.

If you ignore these logistics details, you risk losing both your money and your shoes. By following a proper how it works workflow, you can bypass the resellers and get the 2026 Core Grey delivered safely to your door while keeping that €140 saving in your pocket.