Why getting Summer Fridays Blush Butter Balm from the US is actually €18 cheaper for us in Belgium

The Summer Fridays 2026 obsession

If you have been scrolling through your feed lately, you’ve likely seen the Summer Fridays Blush Butter Balm everywhere. While the brand has always been a staple for lip care, their 2026 expansion into cheek products has completely taken over the beauty community. It is currently one of the most talked-about us trends, especially since it bridges the gap between high-performance makeup and skin-loving ingredients.

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For those of us in Belgium, keeping up with these viral launches can be a bit of a headache. Local boutiques often take months to stock new releases, and when they do, the markup is usually eye-watering. That is why so many of us are looking toward US retailers to get our hands on this specific glow before it sells out globally.

Why the Blush Butter Balm is a glass skin essential

The hype isn't just marketing. This balm has become a 'rising star' because of its unique texture. It mimics the 'glass skin' finish that is currently trending in Korea, providing a wet-look sheen without feeling sticky. It contains multi-molecular hyaluronic acid and shea butter, which makes it perfect for the slightly cooler, breezy May weather we are having in Belgium right now.

Save €18 per balm by shopping in the USA

You can save €18 on each unit when you buy directly from US storefronts like Sephora or the official Summer Fridays website. In Belgium, specialty importers often list these balms at nearly double the US retail price once they account for their own overhead. By using comGateway, you can access the actual US retail price and use a tax-free US address to keep costs down.

When you shop US stores, you also get access to the full shade range, which often includes limited editions that never make it across the Atlantic. To see how these savings balance out with delivery fees, you should estimate shipping cost before you check out. It makes a huge difference when you are planning a haul.

The logistics of getting your balm to Belgium

Since Summer Fridays doesn't always offer direct international shipping to every European region—or if they do, the rates are astronomical—using a package forwarding service is the smartest move. This allows you to shop like a US local. You send your items to a warehouse in a tax-free state (like Oregon), and then they forward packages directly to your door in Brussels, Antwerp, or Ghent.

Shipping estimates and box details

To help you figure out your budget, here is a breakdown of what to expect when shipping this specific item. Makeup is generally very affordable to ship because it is lightweight, but the packaging matters.

If you are worried about the shipping cost for a single small item, a great tip is to use the comGateway consolidation service. You can buy the blush, maybe a few other popular products from different stores, and combine them into one box. This drastically reduces the per-item shipping fee.

Everything you need for smooth Belgium delivery

When importing to Belgium in 2026, remember that VAT (BTW) applies to all imports from outside the EU. However, even with the 21% VAT and a small customs fee, the "Number Crunch" still favors the US. You are still looking at a significant saving compared to the €55+ price tags found in local luxury boutiques.

If you have questions about how the process works or what happens if a package is delayed, the support team at the help center is quite responsive. They can guide you through the customs declaration process to ensure your Blush Butter Balm doesn't get stuck at the border.

You might also like to check out our other posts on the best US skincare brands for 2026 to make the most of your package consolidation. Happy glowing!