Swiss Sephora stores are still waiting for the new Rare Beauty shades

The 2026 Rare Beauty expansion is finally here

Selena Gomez has updated the Rare Beauty lineup for Spring 2026 with new shade expansions for the Soft Pinch Luminous Powder Blush. These shades are designed to enhance that signature "Selena Glow" with even more multidimensional pigment. While the hype is global, the initial release has been restricted primarily to US retailers. This has left many beauty enthusiasts in Zurich and Geneva looking for ways to get the product before it eventually arrives at local retailers months later.

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You might also like to check our guide on: Read more: Finding the viral Rare Beauty Soft Pinch Luminous Powder Blush in stock when Swiss stores are empty.

The reality of buying US beauty products in Switzerland

The main issue for Swiss shoppers is that US beauty brands often treat Switzerland as a secondary market for limited releases. Shipping directly from US stores often results in high costs or, more commonly, a message at checkout stating that they do not ship to your location. This is where a freight forwarder becomes necessary to bridge the gap between US inventory and your doorstep.

Finding the shades when local shelves are empty

If you have tried to check Sephora Switzerland recently, you probably noticed the 2026 shades are nowhere to be found. Shopping directly from the US Rare Beauty site or Sephora US is the only way to secure the new colors right now. Using a tax-free US address allows you to purchase these items just like a US resident would, avoiding the immediate disappointment of "out of stock" notices in local Swiss malls.

You might also like: Read more: My 2026 method to ship the Rare Beauty Soft Pinch Luminous Powder Blush to Switzerland.

Shipping estimates for the Soft Pinch Luminous Powder Blush

Calculating the cost of your haul is the first step before hitting the checkout button. The Soft Pinch Luminous Powder Blush is a lightweight item, which makes it ideal for international shipping.

To get a more precise figure for your entire order, you can use a shipping calculator to estimate shipping cost based on your specific city in Switzerland.

The 2026 method for US shopping

The process of getting your makeup is straightforward when you use a parcel forwarding service. Once you sign up, you receive a US address to use at checkout. The store ships your blush to that address, and the comGateway team then prepares it for Switzerland delivery. This method bypasses the shipping restrictions that usually block Swiss credit cards or addresses at the US checkout page.

Check out this detailed walkthrough: Read more: I found a way to get the Rare Beauty Spring 2026 blush to Switzerland without touching a single customs form.

Handling Swiss import tax and duties

Switzerland has specific rules regarding the importation of cosmetics. When you ship to Switzerland, you should be aware of the VAT and potential import duties. For small beauty orders, the customs tax is often manageable, but it is always wise to check the current thresholds for 2026 to avoid surprises upon arrival. Most packages are processed quickly by Swiss Post or private couriers once they clear the initial import tax assessment.

Shopping from the US ensures you are the first in your circle to have the 2026 Rare Beauty glow, even while the local stores are still catching up with last year's trends.