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The Owala craze of 2026
It is officially February 2026 and if you have been on social media lately, you know that the hydration hierarchy has shifted. Owala versus Stanley is the debate of the year, but Owala is clearly winning the engagement battle. While everyone loved the big handles of previous years, the FreeSip lid technology has become the must-have feature for anyone tired of spills. In Italy, we are seeing more and more of these popping up in gyms from Milan to Rome, but the standard colors available locally just do not have the same flair as the North American releases.
The hype is real because Owala combines a built-in straw with a wide-mouth opening. It is the perfect design for someone who wants to sip while driving or chug after a workout. However, the biggest reason people are obsessed right now is the color blocking. Owala has mastered the art of choosing colors that shouldn't work together but somehow look incredible. Save €18 on Target exclusive Owala FreeSip bottles by shipping to Italy today instead of waiting for local boutiques to import them at a massive markup.
Target exclusive shades the real prizes
The 2026 Target collection in the US has some of the most sought-after colorways we have ever seen. Collectors in Belgium and Italy are currently scouring the web for "Desert Mirage" and "Electric Orchid," which are only found on Target shelves. These colors are not part of the standard global catalog, making them instant status symbols in the hydration community. If you want a bottle that stands out at the office, these US-only exclusives are the way to go.
Since Target does not ship directly to international addresses, many fans think they are out of luck. That is where the speed run strategy comes in. You can shop us store websites easily if you have a tax-free us address. By using a freight forwarder like comGateway, you can access these exclusive drops the second they go live on the Target website.
The fastest way to order from Italy
If you want your bottle in your hands in record time, you need a solid plan. The fastest route is to use a parcel forwarding service that specializes in quick turnarounds. When you sign up, you get a US address to use at checkout. Target ships your Owala to that warehouse, and then you forward packages directly to your door in Italy. This process is often faster than waiting for local distributors to stock basic colors, let alone the exclusives.
To get started, you should check out this step-by-step guide which explains exactly how it works. Once your bottle arrives at the warehouse, you can choose express shipping options to ensure it reaches Italy in just a few business days. Many users in the community prefer this method because it bypasses the middleman and gives you access to the same prices US shoppers pay.
Shipping breakdown
Before you hit that buy button, it is smart to look at the numbers. Owala bottles are durable but lightweight, which makes them ideal for international shipping. To get an accurate idea of the total cost, use the shipping calculator to estimate shipping cost for your specific city in Italy.
| Metric | Estimate |
|---|---|
| Box Weight | Approx. 1.5 lbs (0.7 kg) for a 32oz bottle |
| Box Dimensions | Small (Approx. 12 x 4 x 4 inches) |
| Volumetric Warning | Low. These bottles are dense and fit in slim boxes, so you likely won't be charged for extra volume. |
| Battery Check | None. This item contains no lithium batteries or electronics. |
Using a package forwarding service allows you to combine multiple items if you want to save even more. If you and a friend both want a bottle, shipping two together significantly reduces the cost per item. If you have more questions about the logistics, the FAQ or support help center is a great resource.
Italy customs tips
Shipping to Italy involves a few specific steps regarding import duties. Since Italy is part of the EU, any shipment coming from outside the Union will be subject to GST/VAT, which is usually around 22%. You should also be aware of any potential customs tax that might apply to orders over a certain value. Check our guide on import tax to stay updated on the latest 2026 regulations.
Most freight forwarder services will help you handle the customs declaration forms. When your Owala arrives at the Italian border (usually through Linate or Malpensa), having the correct paperwork ensures it clears customs quickly without unnecessary delays. By being prepared for these small fees, you can avoid surprises and get back to enjoying your new favorite water bottle. Honestly, the few extra Euros in tax are a small price to pay for a colorway that no one else in your city will have.
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