Rare Beauty's 2026 blush collection is reaching France through a direct US shipping shortcut

The expansion of the Soft Pinch Luminous line in 2026

Selena Gomez’s brand has maintained its momentum into 2026 with the addition of three new shades to the Soft Pinch Luminous Powder Blush collection. This hybrid product, which combines the pigment of the original liquid blush with the glow of a highlighter, has become a staple for those seeking a radiant finish. The 2026 shades lean into deeper mauves and a brilliant coral that have immediately captured the attention of the global beauty community.

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Social media platforms are currently saturated with swatches of these new releases. For beauty enthusiasts in France, the interest is high because these specific tones are designed to perform exceptionally well under different lighting conditions, making them versatile for both daytime office wear and evening events in Paris. The glow is sophisticated rather than glittery, which aligns with current European makeup trends focusing on healthy, skin-like finishes.

The Sephora US exclusivity challenge for French residents

Currently, the new 2026 shades are restricted to Sephora US and the official Rare Beauty webstore. While Sephora exists in France, the localized inventory often lags behind US releases by several months. This creates a gap where French fans are left watching tutorials and reviews without any way to purchase the product directly from a local vendor. Buying from the US site often presents its own hurdles, as many US retailers do not offer direct international shipping to Europe, or if they do, the costs and transit times are prohibitive.

The direct route from US stores to your doorstep

The most efficient way to acquire these blushes is to shop US stores directly using a US-based address. By utilizing a freight forwarder, you can bypass the shipping restrictions that usually prevent US Sephora orders from reaching France. This method is often the fastest path because it treats your purchase as a domestic US delivery first, which is then managed by experts in international logistics.

When you use comGateway, you are provided with a tax-free US address. This is particularly beneficial when shopping at high-end beauty retailers, as it eliminates the sales tax typically added to US purchases. Once your Rare Beauty order arrives at the warehouse, it can be processed and sent to France via express couriers, significantly reducing the wait time compared to traditional international postage.

Shipping Estimates for Rare Beauty Blush

To help you prepare for the costs of bringing these 2026 shades to France, here are the estimated logistics details for the Rare Beauty Soft Pinch Luminous Powder Blush.

You can use the shipping calculator to get a precise quote based on the current 2026 fuel surcharges and courier rates. Combining multiple items into one shipment is usually the best strategy to lower the per-item cost.

Handling French import duties and VAT

Importing cosmetics into France requires an awareness of the local tax regulations. Since France is part of the EU, shipments from outside the union are subject to VAT (Value Added Tax) and potential customs duties. For beauty products, the import duties are calculated based on the total value of the goods plus shipping costs. Generally, items under a certain threshold may only incur VAT, but it is important to check the current 2026 limits set by French customs to avoid surprises upon delivery.

Check our guide on import tax to understand how these fees are collected. Most express couriers will handle the customs clearance on your behalf and send you an invoice for the VAT before the final delivery to your French address.

The process for package forwarding

If you have never used a parcel forwarding service, the system is designed to be straightforward. The first step is to register and receive your unique suite number at the US warehouse. You then use this address as your shipping destination when checking out on the Rare Beauty or Sephora US website.

This step-by-step guide provides a detailed breakdown of the notification process. Once your blush arrives at the warehouse, you will receive an alert to forward packages to your home in France. You can choose from various shipping speeds, with the fastest options typically reaching major French cities like Paris or Lyon within 3 to 5 business days after leaving the US warehouse.