Landing the 2026 Summer Fridays Birthday Cake Balm in Belgium before the US stock vanishes

Why the 2026 Anniversary Edition is viral on Xiaohongshu

The beauty community on Xiaohongshu has a new obsession: the Summer Fridays Lip Butter Balm (Birthday Cake - 2026 Anniversary Edition). This limited-edition drop celebrates a major milestone for the brand, and it is currently exclusively available in the United States. While the original Birthday Cake shade was popular, the 2026 edition features a holographic shimmer and enhanced vanilla-bean scent that has made it the top-requested item for personal shoppers globally.

Finding this item in Europe is currently impossible as it remains a US-only release. For fans in Belgium, watching the stock levels on US sites like Sephora or the official Summer Fridays store can be stressful. This is why many are looking for popular products and top us deals to ensure they don't miss out on what is arguably the most aesthetic lip product of the year.

Ordering US exclusives from Belgium

Purchasing the 2026 Anniversary Edition requires a US-based presence. Most US retailers do not ship these limited drops directly to Europe, or they charge exorbitant fees. To bypass these restrictions, savvy shoppers use comGateway to obtain a tax-free us address. This allows you to shop us store sites just like a local resident would.

If you encounter a store that does not accept international credit cards, you can utilize a proxy shopping service. Often referred to as a "buy for me" service, this ensures that a local agent handles the transaction for you, securing the item before it sells out. Once the balm arrives at your US address, you can manage your package and prepare it for its journey to Belgium.

Shipping estimates and box specifications

To accurately estimate shipping cost, you need to understand the physical profile of the Summer Fridays Lip Butter Balm. Even though it is a small item, how it is packed matters for your final invoice.

Logistics Breakdown:

• Box Weight: Approx. 0.15 kg (0.3 lbs). Even with protective bubble wrap and a small shipping box, it remains very light.
• Box Dimensions: Typically 15cm x 5cm x 5cm (6" x 2" x 2") for a single unit.
• Volumetric Warning: This item is highly dense and small. You will likely be charged based on actual weight rather than volumetric weight. However, if you are consolidate it with larger items like a 2026 anniversary plushie or a puffer bag, always check the volumetric dimensions to avoid surprises.
• Battery Check: This product is a cosmetic balm. It contains no lithium batteries or electronic components, making it safe for standard air travel without specialized dangerous goods documentation.

Handling import tax and VAT for Belgium deliveries

When you buy from US ship to Belgium, you must account for local regulations. Since July 2021, the EU has removed the VAT de minimis, meaning import tax (VAT) is applicable on all commercial goods entering Belgium from outside the EU, regardless of value.

You should check our guide on import duties to understand how the Belgian Customs and Excise administration calculates fees. For a single lip balm, the import tax will typically consist of the 21% VAT plus a small administrative fee from the carrier. To minimize these costs, consider consolidating multiple items into one shipment to spread the carrier's handling fee across several products.

The fastest international shipping route

When speed is the priority for a viral drop like the Summer Fridays 2026 edition, choosing the right freight forwarder is the first step. Once your package is processed at the warehouse, selecting an express international shipping service is vital. For Belgium delivery, DHL international shipping and FedEx international shipping are the most reliable options, often reaching Brussels or Antwerp within 3 to 5 business days.

Using a shipping calculator before you buy helps you compare the speeds of different carriers. By utilizing an established freight forwarder, you gain access to discounted express rates that are usually unavailable to individual retail shippers. This "speed run" method ensures that your 2026 Anniversary Edition Lip Butter Balm arrives while the trend is still peaking on social media.