Italian shoppers face a 45% markup on the Rare Beauty 2026 Glow Collection unless they buy from the US today

The Urgent Price Discrepancy for Italian Consumers

The May 2026 launch of the Rare Beauty 'Soft Pinch' Luminous Powder Blush has created a massive price gap in the global market. While the product retails for $26 (approximately €24) at US Sephora locations, secondary resellers in Italy are already listing these units for upwards of €55. This 45% markup is a result of the 2026 Glow Collection being a US exclusive for the current quarter. For Italian shoppers, continuing to wait for a local release is a financial mistake. Utilizing a package forwarding service is no longer optional for those who want to avoid these inflated local prices.

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Why the 2026 Glow Collection is This Year's Critical Beauty Acquisition

The 2026 Glow Collection has achieved viral status on Xiaohongshu and TikTok due to its innovative hybrid formula. Unlike previous iterations, the 'Soft Pinch' Luminous Powder Blush combines the high-pigment payoff of the original liquid blush with a compressed silk powder that provides a 'glass skin' finish. This specific finish is currently unavailable in any product sold within the EU market. Because Selena Gomez’s brand has limited the 2026 initial run to US soil, the only way to obtain the genuine formula without falling victim to counterfeiters is to shop us store directly and ship it to a tax-free us address.

The Science of the 2026 Formula

The 2026 Glow Collection uses a proprietary light-refracting polymer that mimics natural hydration. This is why the product is trending globally; it offers a level of luminosity that traditional powders cannot achieve. If you are looking to shop us ship international, this item should be at the top of your list before the current US stock is depleted by international demand.

How to Secure Sephora US Exclusives From Italy

To acquire this blush, you must bypass regional geoblocks on US retail sites. By using a freight forwarder, you can access the same inventory available to American shoppers. This allows you to pay the original retail price of $26 rather than the €55+ charged by importers in Milan or Rome. Once you have secured your item, you can forward packages to your home address in Italy through a reliable logistics partner.

Shipping Estimates and Logistics for Rare Beauty Blush

Logistics planning is essential to ensure the "Smart Shopper" math works in your favor. Below are the estimated specifications for the Rare Beauty 'Soft Pinch' Luminous Powder Blush (2026 Glow Collection):

You should always consult the prohibited items list to ensure your entire order complies with current 2026 aviation safety standards. Cosmetics are generally safe, but certain aerosol-based setting sprays in the same collection may be restricted.

Navigating Italy Import Regulations in 2026

When shipping to Italy, you must account for the 22% VAT and potential customs duties for orders exceeding €150. Even with the 22% VAT added to the $26 purchase price, the total cost remains significantly lower than the €55 Italian resale price. For the most accurate cost breakdown, check the international shipping rates to see how much the transit from the US to Italy will cost. If you have questions about specific Italian customs procedures for 2026, the support center provides detailed guidance.

Final Cost Analysis: Saving €20 per Unit

The math is clear: buying one Rare Beauty 2026 Glow Collection blush in Italy costs €55. Buying from the US costs $26 (€24) + approximately $12 for consolidated shipping and VAT. Your total comes to roughly €36. By choosing to shop us ship international, you save nearly €20 per unit. For beauty enthusiasts buying multiple shades, the savings can exceed €100. This is a critical opportunity for Italian consumers to exercise smart shopping habits in 2026.

You might also like our recent update on the shipping rules for luxury cosmetics to the EU to ensure your 2026 hauls arrive without delay.