Is buying the Oura Ring 4 from the US the secret to avoiding the Japan price hike?

Is it actually possible to get the Oura Ring 4 in Japan for the same price as customers in the United States? If you have been following the biohacking community recently, you know that the newest generation of Oura hardware has become the must-have wearable of 2026. However, looking at local availability in Tokyo or Osaka often leads to a bit of sticker shock.

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More about shipping to Japan

Why is the Oura Ring 4 trending in 2026?

The Oura Ring 4 has captured the attention of health enthusiasts because of its refined design and significantly improved sensor accuracy. Unlike previous versions, the 2026 model features fully recessed sensors that don't press into your finger, making it much more comfortable for 24/7 wear. In Japan, the biohacking scene is growing rapidly, and enthusiasts are looking for the most precise data possible for sleep tracking and heart rate variability.

While the tech is impressive, the supply chain in Japan hasn't quite caught up. Local retailers and grey-market sellers often have limited stock or exclusive markups that make the device feel like a luxury item rather than a health tool. This has led many savvy shoppers to look toward the primary source: the US market.

The price gap between US stores and Japan importers

The most common question is whether the savings are significant enough to justify the wait. In 2026, the retail price for an Oura Ring 4 in the US remains much more competitive than the prices found at specialty electronics boutiques in Ginza. When you factor in the currency exchange and the lack of official direct retail presence for all finishes, buying from a US store becomes the obvious choice for the budget-conscious techie.

By using a tax-free us address, you can avoid paying US sales tax at checkout, which narrows the price gap even further. Many shoppers find that even with shipping costs, they are saving anywhere from ¥10,000 to ¥25,000 compared to local resellers.

How to shop US stores from your home in Japan

If you have tried to shop us store sites before, you might have run into issues with international credit cards or shipping restrictions. This is where a freight forwarder like comGateway becomes essential. They provide you with a US-based address to use at checkout, and once your ring arrives at their warehouse, they handle the Japan delivery for you.

If you encounter a store that refuses your specific payment method, you can always utilize the BuyForMe service. This assisted purchase option means the forwarder buys the item on your behalf, ensuring you don't miss out on US-exclusive finishes. You might also like to check our guide on: Read more: Why I finally decided to ship the Oura Ring 4 to Japan and the 6 things that surprised me.

Shipping Estimates for the Oura Ring 4

To help you plan your budget, here are the estimated logistics details for a standard Oura Ring 4 package:

Before you commit, it is a smart move to use a shipping calculator to estimate shipping cost based on your specific location in Japan. This ensures there are no surprises when the bill arrives. For those looking at specific colors, you might want to compare costs: Read more: Is the US-exclusive Oura Ring 4 Brushed Rose Gold worth the ¥18,000 international shipping cost to Japan?

Important Battery and Shipping Rules

Because the Oura Ring 4 is an electronic device, it contains a small lithium-ion battery. This means it falls under specific shipping rules for international shipping. Generally, as long as the battery is contained within the device, it can be shipped to Japan via major couriers like DHL or FedEx, but it must be declared correctly.

Always check the prohibited items list to ensure no recent changes in 2026 have affected the importation of small wearables. Most international shipping service providers are well-versed in these regulations and will handle the paperwork for you. Check our guide on: Read more: Can you get the Oura Ring 4 Brushed Gold in Japan without the wait?

Final verdict on importing to Japan

Is it worth the extra effort to ship to Japan from the US? For most people in the 2026 biohacking community, the answer is a resounding yes. You get access to the full range of sizes and colors, avoid the massive markups of local importers, and ensure you are getting a genuine product directly from authorized retailers.

By leveraging a shop us ship international workflow, you can have the latest health tech on your finger within a week or two. Just remember to factor in the potential import consumption tax (JCT) that might be collected upon arrival in Japan, and you will be all set to start tracking your health with the best tool currently on the market.