Buying a New Balance 990v6 from a US storefront is often cheaper for Italians than visiting a local boutique

The New Balance 990v6 appeal in 2026

The New Balance Made in USA 990v6 in the classic Grey/Black colorway continues to maintain its status as a foundational piece in the modern wardrobe. As of March 2026, the demand for the "Made in USA" line has only intensified, driven by the craftsmanship standards established under Teddy Santis's creative direction. While global fashion hubs like Milan and Rome have access to boutique distributions, the specific Grey/Black 990v6 frequently faces stock shortages in European markets due to its high rotation as a daily essential.

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More about shipping to Italy

This silhouette is distinguished by its FuelCell foam midsole, which provides a level of comfort that few other heritage-style sneakers can match. The "Made in USA" badge is not just a marketing tool; it represents a higher grade of pigskin suede and mesh construction that resonates with collectors who value longevity over fast-fashion trends.

The logic behind sourcing from US retailers

The pricing architecture for New Balance products often favors the domestic US market. In 2026, Italian boutiques often list the 990v6 at a significant markup compared to the US MSRP. Furthermore, US retailers like Kith, Bodega, and the official New Balance US webstore tend to receive more frequent restocks of the Grey/Black colorway. By choosing to shop US store locations, residents of Italy can access inventory that is virtually non-existent in the EU.

To bridge the gap between US-only shipping and an Italian address, many enthusiasts use a freight forwarder. This allows you to have your sneakers sent to a tax-free US address in Oregon, significantly reducing the initial purchase cost before the item begins its international journey.

Shipping Estimates for New Balance Footwear

Understanding the physical profile of your package is necessary for an accurate budget. Below are the typical specifications for a New Balance 990v6 (Grey/Black) in its original packaging:

You can use a shipping calculator to get a precise quote based on these dimensions before you commit to a purchase.

Managing the logistics to Italy

When the 990v6 arrives at your US suite, you have the option to inspect photos of the shoes to ensure they are the correct size and color. This is a standard part of the support offered in the FAQ section of professional forwarding services. Once confirmed, you can select your preferred shipping method. Comparing international shipping rates is the most effective way to balance speed and cost, especially when shipping to major Italian hubs like Milan, Rome, or Naples.

Customs and VAT considerations for Italian shoppers

Importing goods from outside the European Union into Italy involves specific financial obligations. For a high-value item like the New Balance 990v6, you should be prepared for the Italian VAT (IVA), which currently sits at 22%. Additionally, items exceeding a certain value threshold may be subject to import duties.

The Italian customs agency (Agenzia delle Dogane) processes these fees upon arrival. While this adds to the total cost, the combined price of the US retail tag, international shipping, and customs tax often remains more competitive than the inflated prices found in secondary markets or high-end European boutiques. You might also like to check our guide on the differences between VAT and customs fees for a clearer breakdown of your 2026 expenses.

By utilizing comGateway, you gain access to a streamlined process that handles the transition from US retail to Italian delivery efficiently, ensuring your New Balance 990v6 arrive safely at your door.