Why I think shipping the 2026 Rare Beauty blush shades from the US is actually cheaper than Taiwan resellers

The hype behind the 2026 Rare Beauty shades

I have been following Selena Gomez’s brand since day one, but the 2026 collection of the Soft Pinch Luminous Powder Blush has reached a whole new level of viral fame. If you have been on social media lately, you have probably seen the new "Ethereal" and "Solar" shades being swatched by every major influencer. These 2026 additions offer a hybrid finish that we have not seen before—combining the pigment of the original liquid blush with a glass-like sheen that doesn't emphasize skin texture.

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We are seeing these products fly off the shelves because they cater to the 'lit-from-within' glow that is dominating us trends this year. While the core collection is available in many regions, the US Sephora stores often get exclusive, limited-edition bundles that never make it to our shores in Taiwan.

Why we struggle to find these in Taiwan

I noticed that whenever a new Rare Beauty drop happens, the local stock in Asia is either delayed by months or completely non-existent for the special editions. For the Rare Beauty Soft Pinch Luminous Powder Blush (New 2026 Shades), I found that local boutiques and third-party resellers in Taiwan were marking up the prices by nearly 60%. I was not willing to pay those inflated prices, especially when I knew I could shop us store sites directly.

The smart shopper math: US price versus local resellers

I did some quick calculations to see if it was actually worth the effort. In the US, the blush retails for approximately $26 USD. In Taiwan, resellers on various platforms are asking for upwards of 1,500 to 1,800 TWD. Even with international shipping, I found that buying two or three items at once significantly lowered the cost per unit. I used a shipping calculator to get a better idea of the final price tag, and the results were surprising. By using a tax-free us address, I saved on US sales tax, which usually adds another 7-10% to the cost.

Shipping estimates for your makeup haul

When I ship beauty products, I always look at the weight and dimensions to avoid any surprises. Here is what I found for a typical order of the Rare Beauty Soft Pinch Luminous Powder Blush (New 2026 Shades):

I recommend consolidating a few items. If you are only buying one blush, the shipping cost might seem high, but if you add a few more popular products from the US, the average cost per item drops drastically.

My process for using a freight forwarder

Since Sephora US does not ship directly to Taiwan, I rely on comGateway to bridge the gap. My experience has been straightforward: I ship my US purchases to their warehouse, and they notify me the moment it arrives. I then use their international shipping service to send it straight to my door in Taipei. It is much more reliable than hoping a random reseller on the internet is selling a genuine product.

You might also like to check our guide on how to shop us ship international for other beauty brands like Glossier or Rhode that are also hard to find here.

Navigating Taiwan import tax and duties

One thing I always keep in mind is the Taiwan customs regulation. As of 2026, the de minimis value remains around 2,000 TWD. If my total order (including shipping) stays under this amount, I usually avoid import tax. However, if I am doing a larger haul, I make sure to factor in the potential customs tax that might be applied upon arrival. I frequently check the latest updates on import duties to ensure I am not caught off guard. Remember to have your EZ WAY app registered and ready, as Taiwan customs requires it for all incoming international packages.

I have found that even with the potential for GST/VAT or other fees on larger orders, the total cost is still often lower than buying from local scalpers who have already baked those costs (plus a huge profit margin) into their prices.