Why I’m grabbing the Lazulia Bunny from US shops instead of UK resellers

Why the 2026 Lazulia Bunny is currently my obsession

I honestly didn't think I needed another plushie until I saw the Spring 2026 Luxe drop. The Lazulia Bunny, with its iridescent azure fur, is something totally new for the brand. I've been watching the stock levels at UK retailers, and it is either permanently sold out or being marked up by resellers to ridiculous prices. I noticed that my fellow collectors in Taiwan were having great luck with US retailers like Nordstrom, which seems to have a much better supply of these high-tier plushies. I decided it was time for me to try a different approach to get my hands on one without paying triple the retail price on eBay.

Start Your Buy For Me Request for Jellycat 'Lazulia Bunny' (Luxe Collection)

Merchant Jellycat Official Nordstrom Saks Fifth Avenue

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Comparing the costs of US versus UK shopping

When I looked at the math, buying from a US store like Nordstrom made a lot of sense. Even with the exchange rate in 2026, the base price in the US is often lower than the inflated prices we see here. I found that I could often find the Lazulia Bunny at its true retail price in the States. To see if the total cost was viable, I used a shipping calculator to get a rough idea of what the trip across the Atlantic would cost. By comparing that total to the £150+ prices I was seeing on UK marketplace apps, the "Smart Shopper" in me knew that importing was the way to go.

My experience using a freight forwarder

Since Nordstrom and many other US boutiques don't always offer direct or affordable shipping to the UK, I used a freight forwarder. This gave me a tax-free US address to use at checkout. I was a little nervous at first, but I followed a step-by-step guide that explained exactly how it works. Once my bunny arrived at the US warehouse, I was able to choose my preferred international shipping service. It was surprisingly straightforward, and I loved being able to track my package as it made its way from Oregon to my doorstep in London.

Estimated shipping specs for your Luxe Jellycat

If you are planning to follow my lead, you need to know what you are getting into regarding the box size. Jellycats are light, but they are often shipped in boxes that are larger than the toy itself to keep them from getting squished.

Dealing with UK import tax and VAT

One thing we have to be careful about in the UK is the import tax. As of 2026, the rules generally state that if your total order (including shipping) is under £135, you usually just pay the 20% VAT at the point of sale or via the courier. If you go over that £135 threshold, you might get hit with additional import duties. I always make sure to factor in the GST/VAT when I'm doing my initial math so there are no surprises when the delivery van pulls up.

Is the US import actually worth the effort?

For a standard bunny you can find at any local shop, probably not. But for the Luxe Lazulia Bunny? Absolutely. By using a international shipping provider, I managed to get a rare collector's item that my local friends are still hunting for. We often assume that buying from abroad is too expensive, but when you look at the scarcity and the local markups, the US-to-UK route is often the most logical choice for serious Jellycat fans in 2026.