My shortcut to shipping the Friend AI Pendant to South Korea using a freight forwarder

Why the Friend AI Pendant is trending in 2026

I have been seeing the Friend (AI Wearable Pendant) all over my social feeds lately. It is the latest hardware hit from the US that acts as a constant companion, and tech early-adopters in Hong Kong and South Korea are already jumping on it. It is not just a gadget; it is an always-on AI that listens and interacts with you throughout the day. Since it is not officially sold in local Korean stores yet, I had to find a way to shop us ship international to get my hands on one.

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I noticed that most US tech influencers are calling it the first AI wearable that actually feels personal. Because it is a niche item, the best place to find it is directly from the manufacturer's US website or major popular products lists on US retail sites.

How I shop US stores from Seoul

When I want to shop us store sites that don't offer direct delivery to Seoul, I don't waste time looking for complicated workarounds. I use a freight forwarder to handle the logistics for me. It is the path of least resistance. I signed up for comGateway to get a tax-free us address in Oregon. This is a huge win because it means I don't pay US sales tax on the initial purchase.

If you have never done this before, I recommend checking out this how it works step-by-step guide. It is basically three steps: buy the item, ship it to your US address, and then let them send it to your door in South Korea. If a US store doesn't accept my Korean credit card, I use their proxy shopping service to buy it for me.

Shipping Estimates and Logistics

Before I buy any electronics, I always use a shipping calculator to estimate shipping cost. For the Friend (AI Wearable Pendant), here is what I found for the logistics side of things:

Because the pendant has a lithium battery, it falls under specific international shipping regulations. When I used DHL international shipping or FedEx international shipping through my forwarder, they handled the dangerous goods labeling automatically. Just make sure you select a carrier that allows battery shipments to South Korea.

Using a freight forwarder to simplify the process

I prefer package forwarding because it gives me control over when my items are sent. If I am buying other top us deals, I can consolidate them into one box to save money. I found that international shipping service providers often have better rates than direct shipping from a single store anyway.

My goal is always to do the least amount of paperwork. The forwarder generates the commercial invoice and handles the export documentation. All I have to do is provide my Personal Customs Clearance Code (PCCC) when the package arrives in Korea.

South Korea import tax and customs rules

When I ship things to South Korea, I always keep the import tax rules in mind. For goods coming from the USA, the de minimis value is $200 for most items under the KORUS FTA, but for many electronics, the threshold for duty-free entry is actually $150 if it doesn't strictly follow certain FTA rules. Since the Friend AI pendant is priced around that range, I always double-check the current value.

Check our guide on import duties to see how to calculate potential customs tax or VAT before your package arrives. In my experience, if the total value including US domestic shipping is under $150, I usually don't get hit with extra fees. If it goes over, expect to pay about 10% VAT and potentially a small duty fee. Using a freight forwarder makes it easy to track these costs through their dashboard.