My secret to getting the 2026 Rare Beauty Luminous Blush in Japan before the local waitlist even starts

Why I am chasing the 2026 Rare Beauty shades

I have been obsessed with Selena Gomez’s Rare Beauty since it first launched, but the 2026 "Glow" collection is on another level. The new "Soft Pinch" Luminous Powder Blush shades launched this April are already all over my social media feed. I keep seeing beauty influencers in Seoul and New York showing off that specific radiant finish, and I knew I couldn't wait months for a local release in Japan.

Start Your Buy For Me Request for Rare Beauty 'Soft Pinch' Luminous Powder Blush (New 2026 Shades)

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We all know how these viral products go. By the time they officially arrive at retailers here, the most popular colors are usually sold out or marked up by resellers. I decided to take matters into my own hands to ensure I was among the first in Tokyo to try them.

Why these shades aren't in Tokyo yet

Currently, the new 2026 shades are exclusive to US Sephora stores and the official Rare Beauty site. While we have great beauty access in Japan, the lag time for US-based launches can be frustrating. I noticed that many of my favorite creators are already sourcing these through a freight forwarder to stay ahead of the curve. If I waited for the official regional distribution, I’d be looking at a late 2026 arrival at best.

I also keep an eye on us trends to see what else is popping off in the States. It turns out that the Luminous Powder Blush is the top-trending item this month, making it even harder to find if you aren't shopping directly from the US source.

How I use a US freight forwarder for speed

To get my hands on the blush, I used my tax-free us address provided by comGateway. This is my favorite trick because it allows me to shop at US stores that don't normally ship to Japan. Since the warehouse is located in a tax-free state, I don't have to pay US sales tax, which saves me enough money to basically cover the cost of a second blush!

I’ve found that this is the fastest way to bridge the gap between a US launch and my front door. Instead of waiting for a global rollout, I simply shop us store sites like Sephora, ship to my Oregon address, and then have it sent to me via express courier.

Shipping estimates for your makeup haul

If you are planning to join me in this 2026 beauty haul, you need to know what to expect regarding costs. Makeup is generally light, which makes it perfect for international shipping. Here is my estimate for a typical Rare Beauty order:

I always use the shipping calculator before I hit the checkout button. It helps me decide if I should add a few more items to my shipment to make the most of the base shipping rate.

Checking the restricted goods list

One thing I learned early on is that not everything can be shipped easily. While powder blushes are perfectly fine, some liquid foundations or perfumes with high alcohol content might have restrictions. I always double-check the prohibited items list before I finalize my US order to avoid any surprises at the border.

We also need to be mindful of Japan's import regulations regarding cosmetics. Generally, importing small quantities for personal use is fine, but if you have specific questions, the comGateway FAQ is a great place to look for help regarding customs and support.

My step-by-step process for US Sephora

If you want to follow my lead, here is exactly how it works for my monthly beauty hauls. First, I log into my comGateway account to get my unique suite number. Then, I head over to the US Sephora website, select the 2026 Rare Beauty shades, and enter my Oregon address at checkout.

Once the package arrives at the warehouse, I get a notification. I can then choose to consolidate it with other orders or ship it immediately to Japan. My experience has been that express shipping gets the package to Tokyo in about 3 to 5 business days. It’s incredibly fast, and I usually have the product in my hands before the hype has even peaked on Japanese social media.

I am already planning my next haul for the summer 2026 collection. If you are tired of waiting for local releases, I highly recommend trying this method. It has completely changed how I build my makeup kit.