The Labubu Phenomenon: Why This Mischievous Elf is Everywhere in 2026
If you have spent any time on social media lately, you have likely encountered a small, fuzzy creature with jagged teeth and a devious grin. This is Labubu, the breakout star of 'The Monsters' collection created by artist Kasing Lung. While the character has been around for years, 2026 has seen a massive resurgence in its popularity, driven by celebrity sightings, viral unboxing videos, and the thrill of the blind box hunt.
For collectors in Australia, the obsession is real. Labubu isn't just a toy; it is a fashion accessory and a status symbol. From plush charms hanging on designer handbags to limited-edition vinyl figures displayed in high-end glass cases, Labubu has transcended the typical 'toy' category. However, as demand skyrockets, finding genuine drops at retail prices in Australia has become increasingly difficult. Many fans find themselves staring at 'Sold Out' signs or facing exorbitant markups on the local resale market.
Why the US Market is the Secret Weapon for Australian Collectors
One might wonder why an Australian collector would look toward the United States for a character born in Hong Kong and produced by Pop Mart. The answer lies in supply and market scale. In 2026, the US market remains one of the largest hubs for designer toy releases, often receiving larger stock allocations and exclusive colorways that never reach Australian shores.
US retailers like the official Pop Mart US store, specialty designer toy boutiques, and major secondary markets often have stock when Australian shelves are empty. Furthermore, the competition among US retailers can sometimes lead to better promotional deals, even for highly sought-after items. To navigate this, many savvy shoppers use a reliable package forwarder like comGateway to secure their finds from American storefronts that don't offer direct international shipping.
Read more: How Australian Toy Hunters are Finding Rare Labubu Drops in the US
How to Buy Labubu from US Stores and Ship to Australia
If you have found your dream Labubu series on a US website but they do not ship to your Australian address, don't worry. The process is simpler than you might think. By using a US-based shipping address, you can unlock a world of inventory that was previously off-limits. Here is a how it works step-by-step guide to getting started:
- Sign Up: Register for a free account to get your own personal US shipping address.
- Shop: Visit your favorite US toy retailers and use your new US address at checkout.
- Notify: Once your package arrives at the warehouse, you will be notified to manage your shipment.
- Ship: Choose your preferred shipping method and have your Labubu delivered straight to your door in Australia.
For those who find navigating US checkout systems a bit tricky—perhaps due to credit card restrictions—you can utilize the BuyForMe service for an assisted purchase. This service allows experts to buy the item on your behalf, ensuring you don't miss out on those high-speed drops.
Managing Shipping Costs and Logistics
When importing from the US, it is important to factor in the total cost. Savvy collectors always use the shipping calculator to estimate shipping cost before they commit to a purchase. This helps in budgeting for the total landed cost of the figure. Additionally, frequent shoppers can unlock Prime membership benefits to enjoy discounted shipping rates and faster processing times.
One of the biggest advantages of using a forwarder is the ability to consolidate. If you are buying multiple blind boxes from different US sellers, you can hold them at the warehouse and ship them together in one box. This significantly reduces the cost per item compared to shipping each one individually.
Important Considerations for Australian Imports in 2026
Before you start your shopping spree, there are a few localized details to keep in mind for the Australian market. Australia has specific regulations regarding Goods and Services Tax (GST) on low-value imported goods. Since 2018, GST typically applies to most items imported into Australia, regardless of value, and is often collected at the point of sale or during the shipping process.
Additionally, while Labubu figures are generally safe to ship, it is always wise to check the list of prohibited items or restricted goods. For example, some 'blind boxes' might occasionally include items like candy or liquids that could have different shipping requirements. However, for standard vinyl and plush figures, shipping from USA to Australia is a well-established and smooth process.
Final Tips for the Labubu Hunt
The world of designer toys moves fast. To stay ahead of the curve in 2026, follow these final tips:
- Follow Official Social Accounts: Pop Mart and Kasing Lung often announce drops on Instagram and X (formerly Twitter) first.
- Join Collector Groups: Australian Facebook groups and Discord servers are great for real-time alerts on US stock refreshes.
- Check Time Zones: Remember that a 10 AM drop in New York is late at night or early morning in Australia. Set your alarms!
By leveraging the US market and using a trusted forwarding partner, you can stop paying reseller premiums and start building the Labubu collection of your dreams. Happy hunting!
