The Truth About the Labubu Craze in 2026
If you have spent any time on social media lately, you have likely seen the mischievous, pointy-eared monster known as Labubu. Created by artist Kasing Lung as part of 'The Monsters' series, this character has transcended the world of designer toys to become a global fashion icon. While the hype started in Asia, fueled by K-pop icons and high-fashion collaborations, by 2026, the demand in Australia has reached a fever pitch.
However, many Australian collectors are still operating under the misconception that these vinyl figures and plush charms are only available through high-priced local resellers or via limited drops in Singapore or China. The truth? Some of the most consistent and authentic stock is actually found in the United States. If you have been told that buying from America is too difficult or expensive, it is time to bust those myths.
Why Labubu is the Must-Have Collectible Right Now
Labubu isn't just a toy; it is a cultural phenomenon. Its popularity stems from the 'blind box' thrill—the mystery of not knowing which version of the character you will get until you open the package. In 2026, the 'Exciting Macaron' and 'Have a Seat' series remain some of the most sought-after items for Aussie fans. The character’s expressive face and unique textures make it a perfect accessory for handbags, which has led to a massive surge in 'Labubu styling' across Melbourne and Sydney.
Myth: US Stores Don't Stock Labubu for International Fans
One of the biggest misconceptions is that US retailers like Pop Mart US or specialty designer toy boutiques won't cater to Australian fans. While it is true that many of these stores do not offer direct international shipping to Australia, or charge exorbitant rates if they do, the stock is definitely there. US retailers often receive different allotments than Asian markets, meaning while a series might be sold out in Hong Kong, it could still be sitting on a shelf in a California warehouse.
To bypass these shipping restrictions, savvy collectors use comGateway. By using a reliable package forwarder, you get a dedicated US shipping address. This allows you to shop at any US-based retailer as if you were living in the States, giving you first dibs on rare drops that never even make it to Australian shores.
Busting the 'Shipping is Too Expensive' Myth
Another common deterrent for Australian toy hunters is the perceived cost of international freight. Many assume that shipping a small blind box across the Pacific will cost more than the toy itself. In reality, you can easily manage your budget by using a shipping calculator to estimate shipping cost before you even click 'buy.'
Furthermore, the secret to affordable collecting is consolidation. Instead of shipping one Labubu at a time, you can store multiple purchases from different US stores at your forwarder's warehouse and ship them all at once. This significantly reduces the cost per item, making shipping from USA to Australia surprisingly economical.
Navigating Australian Customs and Taxes in 2026
When importing goods into Australia, it is vital to understand the local regulations to avoid unexpected fees. Most collectors worry about import duties and GST. As of 2026, the Australian government requires Goods and Services Tax (GST) to be paid on most imported goods. However, by staying informed through a dedicated GST/VAT and customs tax guide, you can ensure you are calculating the total landed cost of your Labubu collection accurately.
You might also like to Read more: How Australian Toy Hunters are Finding Rare Labubu Drops in the US for a deeper dive into the specific retail strategies used by the local community.
Pro Tips for the Serious Aussie Collector
- Join the Inner Circle: If you plan on building a large collection, consider the Prime membership benefits. These often include discounted shipping rates and extended storage times, which are perfect for waiting for that last limited-edition drop to arrive at the warehouse.
- Check the FAQ: If you are new to package forwarding, don't guess. Visit the FAQ or help center to understand how the process works from arrival at the US warehouse to delivery at your doorstep in Australia.
- Time Your Purchases: US holiday sales (like Labor Day or early Black Friday previews) often apply to toy retailers too. Use these windows to snag Labubu merch at MSRP while others are paying 3x the price on secondary markets.
Summary of Benefits: US Forwarding vs. Local Resellers
| Feature | US Forwarding (comGateway) | Local AU Resellers |
|---|---|---|
| Price | Retail (MSRP) | Marked up (200-500%) |
| Authenticity | Guaranteed from official stores | Varies (High risk of fakes) |
| Selection | Full US catalog access | Limited to what they imported |
| Shipping Control | You choose the speed/cost | Fixed local shipping fees |
Final Thoughts
Don't let the myth of 'exclusive availability' stop you from growing your collection in 2026. By leveraging a US address and a smart shipping strategy, you can bypass the scalpers and get genuine Labubu figures delivered straight to your home in Australia. The world of The Monsters is much closer than you think—you just need the right key to unlock the US market.