My experience getting the Oura Ring Gen 4 from the US to Italy for way less

The hype behind the Oura Ring Gen 4 in 2026

I have been tracking my sleep for years, but the 2026 release of the Oura Ring Gen 4 felt like a necessary upgrade for me. What caught my eye was the fully recessed sensor system. Unlike the previous models, the interior is now completely smooth, which makes it much more comfortable to wear overnight. We also finally got that slimmer titanium build that looks less like a tech gadget and more like a piece of jewelry.

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While I was browsing through us trends, I noticed that the Gen 4 was already everywhere in the States, while my friends here in Italy were still waiting for local distributors to even announce a release date. The discreet health tracking capabilities are unmatched, and I knew I didn't want to wait months for it to arrive in European shops.

Why I chose to buy from the US instead of Italy

The price difference is what really pushed me to take the leap. In Italy, local resellers often add a significant premium on top of the currency conversion. When I compared the US retail price to what I would eventually pay at a boutique in Milan or Rome, the gap was nearly 100 Euros. I realized I could use a tax-free us address to get the US price directly from the source.

Check our guide on: Read more: Does importing the Oura Ring Gen 4 (2026 Titanium Series) from the US to Italy yield actual savings?

My process for using a freight forwarder

Since most US stores don't ship directly to my house in Italy, I used comGateway to bridge the gap. It provided me with a US-based address that I entered at checkout. Once the package arrived at their warehouse, I could manage the international shipping from my dashboard. It felt much safer than relying on a random third-party seller on a marketplace.

You might also like: Read more: Securing the Oura Ring Gen 4 2026 Titanium Series from the US for Italian delivery.

Shipping Estimates and Logistics Analysis

Before I committed, I wanted to make sure I wasn't going to get hit with massive shipping fees. I used a shipping calculator to get a rough idea. Here is the breakdown for the Oura Ring Gen 4 based on my shipment:

Dealing with Italian customs tax and VAT

One thing I had to keep in mind was the customs tax. Italy requires VAT on imports from outside the EU. Even with the VAT added, my total cost was still lower than the projected Italian retail price because I saved so much on the initial US purchase price. I made sure to choose a shipping method that allowed me to track the Italy delivery every step of the way, so I knew exactly when it cleared the border.

You might also like: Read more: My secret sprint to grab the 2026 Oura Ring Gen 4 Brushed Gold while Italy is still hitting snooze.

My final verdict on the import process

I am currently wearing my Gen 4 Brushed Gold ring and I couldn't be happier. The process of using a freight forwarder was straightforward, and I got the device weeks before anyone else I know in Italy. If you are looking for a way to shop us store options from abroad, this is definitely the way to go for high-end tech like the Oura Ring.