Is it actually possible to get the Summer Fridays Strawberry Soft Serve balm shipped to Belgium?

Have you noticed everyone on TikTok is suddenly obsessed with a specific shade of pink lip balm?

It seems like every "Get Ready With Me" video lately features the Summer Fridays Lip Butter Balm in the new Strawberry Soft Serve shade. This limited-edition release for Spring 2026 has become the season's must-have accessory. Described as a "cool baby pink," it offers a subtle, creamy tint that looks incredible on almost every skin tone. While the brand has always been a status symbol in places like the Philippines, the demand in Europe has skyrocketed this year.

Start Your Buy For Me Request for Summer Fridays Lip Butter Balm (Strawberry Soft Serve)

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The problem for those of us living in Belgium is that these viral drops often happen exclusively on US-based websites or at Sephora US long before they ever reach our local shops. If you have been checking [us trends](https://www.comgateway.com/trends/) lately, you already know that this balm is selling out faster than most can hit the "Add to Cart" button. Because it is a limited 2026 release, waiting for a local launch might mean missing out entirely.

Why US stores make it hard for Belgian shoppers

Trying to shop directly from major US retailers can be a frustrating experience. Many popular beauty destinations, including Sephora and the official Summer Fridays webstore, are notorious for their strict payment filters. Even if you are willing to pay for international shipping, these stores often block transactions made with credit cards issued outside of the United States.

Additionally, some retailers have a policy of declining orders that are addressed to a known freight forwarder. This creates a wall between you and that perfect baby pink pout. You might find your order "pending" for days, only to receive a cancellation email because your Belgian Visa or Mastercard didn't pass their domestic security checks.

The BuyForMe solution for blocked credit cards

This is where the proxy shopping experience changes everything. If you find that your card is being rejected or your order is consistently cancelled, comGateway offers a specialized service called "BuyForMe."

The process is straightforward: instead of you struggling with the checkout page, comGateway acts on your behalf. They use a US domestic credit card and a local billing address to purchase the Summer Fridays Strawberry Soft Serve balm for you. By using this method, you bypass the common triggers that cause automated systems to flag and cancel international orders. It is widely considered the safest way to guarantee your order actually gets processed when shopping at difficult US stores. Once they have secured the item, it arrives at your tax-free us address, ready to be sent to Belgium.

Using a freight forwarder for your beauty haul

Once your balm has been purchased, you need a reliable way to get it across the Atlantic. Using a [parcel forwarding service](https://www.comgateway.com/freight-forwarder/) is the most efficient method to bridge the gap. When you sign up for [comGateway](https://www.comgateway.com), you receive a dedicated US address. This allows you to [shop us store](https://www.comgateway.com) locations as if you were living there.

When your package arrives at the warehouse, you can choose from various [international shipping service](https://www.comgateway.com/international-shipping/) providers. Whether you prefer DHL international shipping for its speed or FedEx international shipping for its reliability, having a freight forwarder gives you the flexibility to manage your delivery on your own terms. You can even combine multiple orders from different US brands into one box to save on costs.

What to expect with import tax in Belgium

Before you place your order, it is important to be aware of the local regulations in Belgium. Any item imported from outside the European Union is subject to import tax and VAT. As of 2026, Belgium applies a standard VAT rate of 21% on most consumer goods, including cosmetics.

When your Summer Fridays shipment arrives at the Belgian border, customs will calculate the tax based on the value of the goods and the shipping cost. Sometimes, the courier will also charge a small administrative fee for handling the customs clearance. Keeping these extra costs in mind ensures there are no surprises when your package arrives in Brussels or Antwerp. For more details on how these processes work, you can always check the [FAQ](https://www.comgateway.com/faq/) section on the forwarding website.

Check our guide on prohibited items

While lip balms are generally safe to ship, it is always a good idea to stay informed about what can and cannot be sent overseas. Some beauty products, particularly those containing aerosols or high concentrations of alcohol (like certain perfumes or hairsprays), may be flagged. Check our guide on [prohibited items](https://www.comgateway.com/blogs/category/prohibited-items/) to ensure your entire beauty haul complies with international shipping regulations. Since the Strawberry Soft Serve balm is a standard tube or tin-based product, it typically does not face these restrictions, making it a perfect candidate for package forwarding.

Estimating your delivery costs

Is the total cost worth it for a single lip balm? Often, Belgian shoppers find that the best strategy is to bundle the Summer Fridays balm with other US-exclusive items they have been eyeing. To get a clear picture of what you will spend, you should use a [shipping calculator](https://www.comgateway.com/calculator/). This tool allows you to input the weight and dimensions of your expected package to get a real-time estimate of the freight costs to Belgium.

By using proxy shopping and a strategic freight forwarder, you can finally get your hands on that viral Strawberry Soft Serve tint without having to book a flight to New York. It is all about knowing the right tools to use to bypass the digital borders of US retail.

You might also like our recent breakdown of the best US skincare brands that don't ship directly to Europe in 2026.