Carousell scalper prices vs. the savvy Singaporean's way to get Summer Fridays Birthday Cake from the USA
- Why everyone wants a piece of the Birthday Cake
- The Singapore struggle: Why local shelves are empty in 2026
- Singapore resellers vs. US direct shipping: A price comparison
- The BuyForMe solution for stubborn US retailers
- Your step-by-step guide to shipping from the USA
- Importing to Singapore: GST and prohibited items
Why everyone wants a piece of the Birthday Cake
It is February 2026, and the beauty community’s obsession with the Summer Fridays Lip Butter Balm in Birthday Cake shows no signs of slowing down. What started as a limited-edition launch has turned into a permanent fixture on the wishlists of every Singaporean skincare enthusiast. The appeal is obvious: a sheer pink tint, a subtle sprinkle of shimmer, and a nostalgic buttercream scent that smells better than an actual bakery.
On platforms like TikTok and Xiaohongshu, the balm has achieved legendary status. It is not just about the moisture; it is about the aesthetic. However, for those living in Singapore, obtaining this specific scent often feels like a competitive sport where the rules are stacked against you.
The Singapore struggle: Why local shelves are empty in 2026
While Summer Fridays has expanded its global presence, the Birthday Cake edition remains notoriously difficult to find at local retailers. Sephora Singapore often carries the core range—Vanilla, Cherry, and Poppy—but the high-demand limited releases frequently bypass regional warehouses or sell out within minutes of a restock.
This scarcity creates a frustrating cycle for fans. You see the trend blowing up online, you check the local store, and you are met with a "Notify Me" button that never seems to trigger. This is why many have turned to international options to satisfy their cravings for that perfect pout.
Singapore resellers vs. US direct shipping: A price comparison
When a product goes viral, the secondary market in Singapore reacts instantly. If you browse Carousell or local Telegram deal groups, you will likely see the Birthday Cake balm listed at a 50% to 100% markup. It is the classic battle: paying a premium for immediate local stock versus the patience of waiting for a delivery from the United States.
By choosing to shop US store sites directly, you access the original retail price. Even with international delivery costs, the total often comes out lower than what scalpers charge, especially if you are hauling multiple items. You can use a shipping calculator to see exactly how the costs stack up. Often, the logic is simple: buying three tubes from the US and shipping them via a freight forwarder is more cost-effective than buying a single tube from a reseller.
The BuyForMe solution for stubborn US retailers
Shopping directly from the US is not always a smooth process. Many popular retailers, including Sephora US, Nike, and even the official Summer Fridays website, have strict security protocols. These stores often block international credit cards or automatically decline any orders that are flagged as being sent to a known forwarder's address. This can be incredibly discouraging when you have finally found the Birthday Cake balm in stock, only to have your order cancelled seconds later.
This is where the comGateway BuyForMe service becomes your best friend. Instead of battling with rejected payments, you simply tell us what you want to buy. We use a US domestic credit card and a residential-proxy billing profile to purchase the item on your behalf. This is the safest way to guarantee your order doesn't get cancelled by picky retailers. We act as your local shopper in the US, ensuring that "limited edition" actually makes it into your hands rather than being stuck in a digital checkout loop.
Your step-by-step guide to shipping from the USA
If you are ready to bypass the local shortages, here is the how it works breakdown for getting your beauty haul to Singapore. First, you need a tax-free US address. This allows you to avoid US sales tax (which can be up to 10% depending on the state), saving you money before the package even leaves the warehouse.
Once your Summer Fridays balm arrives at our warehouse, you can choose to consolidate it with other purchases from different stores. This is a great way to maximize your shipping value. If you have questions about storage times or package handling, the FAQ section on our site provides all the details you need to manage your shipments effectively.
Importing to Singapore: GST and prohibited items
Before you hit the checkout button, it is important to stay informed about Singapore's customs regulations. As of 2026, the Goods and Services Tax (GST) applies to all goods imported into Singapore, regardless of value. When your package arrives, you will be required to pay the prevailing GST rate to Singapore Customs. This is handled during the shipping process, so there are no surprises at your doorstep.
Additionally, while lip balms are generally safe to ship, you should always check the prohibited items list. Some beauty products containing high alcohol content or pressurized aerosols are considered restricted goods. Fortunately, the Lip Butter Balm is a standard cream-based product, making it a breeze to clear through customs. By following these steps, you can finally stop hunting for restocks in Singapore and enjoy your Birthday Cake balm with total peace of mind.
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