Buying Iced Matcha in the US vs waiting for a Belgium restock: My 2026 blueprint

Why the Iced Matcha shade is everywhere in 2026

If you have been scrolling through your feed lately, you have probably seen that specific pale green tube. The Summer Fridays Lip Butter Balm in 'Iced Matcha' has become the most sought-after beauty item of 2026. It originally launched as a limited edition for the Asian market, where it sold out in literally minutes. Now that it is hitting US shelves at Sephora and the official Summer Fridays site, the hype has crossed the Atlantic.

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The appeal is pretty straightforward. It has that signature silky texture we love, but the Iced Matcha tint provides a subtle, neutralizing glow that looks incredibly fresh. While it looks green in the tube, it applies with a sheer, creamy finish that fans are obsessed with. Because it is a 2026 limited drop, everyone in Europe is trying to figure out how to get their hands on it since local stockists in Brussels and Antwerp are still showing "out of stock" or haven't received the shipment yet. Checking out the latest us trends shows that this is currently the top-performing lip product across social platforms.

The blueprint for shopping US stores from Belgium

So, how do you actually get this to your door in Belgium? My plan is simple. Instead of waiting for a local release that might never happen, you can shop us store sites directly. Most US retailers like Sephora or the Summer Fridays website do not offer direct international shipping to Belgium, or if they do, the costs are astronomical.

This is where a parcel forwarding service becomes your best friend. By using a service like comGateway, you get a tax-free us address. You ship your lip balm to that address, and they handle the journey to Belgium for you. This allows you to access the full US inventory rather than being limited to what is available in European shops.

Shipping Estimates for your beauty haul

Before you hit that buy button, it is helpful to know what the logistics look like. Since a lip balm is quite small, it is the perfect candidate for package forwarding because you can often bundle it with other items to save on costs.

To get a more precise idea of the total cost to reach your specific city in Belgium, you should use a shipping calculator. This tool helps you plan your budget so there are no surprises when the package arrives at the warehouse.

Belgium customs vs US shopping perks

When you are shipping to Belgium, you need to keep the local customs office in mind. For 2026, the rules remain consistent: you will likely need to pay VAT (typically 21%) on items imported from outside the EU. If your total order exceeds €150, additional customs duties might apply.

However, even with these costs, buying from the US is often cheaper than buying from resellers who mark up the 'Iced Matcha' balm by 200%. Plus, you are guaranteed an authentic product. Just make sure you are not trying to ship any restricted goods alongside your beauty products. While lip balm is perfectly fine, certain pressurized aerosols or high-alcohol perfumes might have different shipping rules.

Getting past US payment hurdles

Sometimes, US stores can be picky about non-US credit cards or billing addresses. If you find that the Summer Fridays website keeps cancelling your order, do not worry. You can use the BuyForMe service. This is essentially a proxy shopping feature where the forwarder buys the item on your behalf using a US payment method. It takes the stress out of the checkout process and ensures you don't miss out on the drop.

By following this blueprint, you are basically bypassing the supply chain delays that usually hit Europe months after a US launch. Whether you are in Brussels, Ghent, or Liege, the Iced Matcha balm is within reach if you use the right logistics strategy.