- Why Rare Beauty Dominates the 2026 Beauty Scene
- The Swiss Shipping Trap: Customs and Seizures
- Stop Overpaying: The US Pricing Advantage
- Using a Reliable Package Forwarder
- Restricted Goods and Prohibited Items to Watch For
- How It Works: Getting Your US Address
- Overcoming Payment Issues with BuyForMe
- Calculating Your Total Landed Cost
Why Rare Beauty Dominates the 2026 Beauty Scene
As we move through January 2026, Rare Beauty by Selena Gomez remains at the pinnacle of the global beauty industry. While many celebrity brands fade within a year or two, Rare Beauty has maintained its hype through a relentless focus on inclusivity and high-performance formulas. In Switzerland, the demand for the Soft Pinch Liquid Blush and the Positive Light Under Eye Brightener has never been higher. However, local availability remains a significant hurdle for Swiss fans who want the full range of shades and the latest 2026 collection releases.
The Swiss Shipping Trap: Customs and Seizures
If you think you can simply order from any US-based reseller and hope for the best, you are setting yourself up for a financial headache. Shipping cosmetics into Switzerland involves strict oversight. If your documentation is incorrect or if the value is declared improperly, Swiss customs (Federal Office for Customs and Border Security) can and will seize your package. You won't just lose your products; you’ll be stuck with administrative fines. To avoid this, you must understand the local import duties and VAT regulations that apply to personal imports.
Stop Overpaying: The US Pricing Advantage
Buying Rare Beauty directly from US retailers like Sephora US or the official Rare Beauty website is significantly cheaper than purchasing through European intermediaries. In Switzerland, markups can reach as high as 40%. By accessing US domestic prices, you save enough to cover the international shipping costs. You might also like to read our specific guide on this topic: Read more: Stop Overpaying for Rare Beauty: Access US Prices from Switzerland.
Using a Reliable Package Forwarder
Most US beauty retailers do not ship directly to Switzerland, or if they do, the rates are exorbitant and do not include customs clearance. This is where using a reliable package forwarder like comGateway becomes essential. They provide you with a US tax-free shipping address, allowing you to shop like a local. By consolidating your beauty hauls, you can significantly reduce the cost of shipping from USA to Switzerland.
Restricted Goods and Prohibited Items to Watch For
Before you fill your cart with every Rare Beauty item available, you must be aware of shipping restrictions. Certain products, such as high-alcohol content perfumes or pressurized setting sprays, may be classified as prohibited items or restricted goods depending on the carrier. Most Rare Beauty blushes and foundations are safe, but always check the ingredients if you are buying a product that could be considered flammable or hazardous for air travel. Ignoring these rules can lead to your package being destroyed by the airline or customs authorities.
How It Works: Getting Your US Address
Getting started is straightforward, but you must follow the instructions carefully to ensure your package isn't misrouted. The step-by-step guide provided by comGateway ensures that your US address is formatted correctly for the Sephora US checkout. Once your Rare Beauty package arrives at the US warehouse, you will be notified to choose your shipping method to Switzerland.
Overcoming Payment Issues with BuyForMe
A common frustration for Swiss shoppers in 2026 is "payment rejection." Many US stores refuse to accept credit cards with a non-US billing address. If you find your order being cancelled repeatedly, do not keep trying; you risk having your card flagged for fraud. Instead, use the BuyForMe service (also known as assisted purchase). comGateway will buy the items on your behalf using a US-based payment method, ensuring your order is successful.
Calculating Your Total Landed Cost
The biggest mistake Swiss shoppers make is forgetting the "landed cost"—the price of the item plus shipping and taxes. To avoid a nasty surprise when the courier arrives at your door in Zurich or Geneva, use the shipping calculator to estimate shipping cost beforehand. This allows you to see the impact of customs tax and weight-based fees. In 2026, being an informed shopper is the only way to enjoy Rare Beauty without the inflated Swiss price tag or the risk of package loss.
