Why pay €42 for Summer Fridays Midnight Berry when the US price saves you exactly €18?

The 2026 Midnight Berry Phenomenon

Since its release on April 18, 2026, the Summer Fridays 'The Dream' Lip Oil in the shade 'Midnight Berry' has become the most sought-after cosmetic item of the season. This specific deep-berry tint was launched as a US-only exclusive, available only through Sephora USA and the official Summer Fridays webstore. While Australian and European retailers were skipped for this initial launch window, the demand in cities like Milan and Rome has skyrocketed.

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The allure of this 2026 shade lies in its unique pH-balancing formula that adapts to the wearer's natural lip tone. Because it is currently restricted to North American markets, many Italian shoppers are looking for ways to buy from US ship to Italy to get their hands on this viral product before it sells out globally.

Saving €18 on Your Lip Oil Purchase

The price discrepancy between the US and the European secondary market is startling. In the United States, the Summer Fridays 'The Dream' Lip Oil (2026 Shade: 'Midnight Berry') retails for $26 (approximately €24). However, third-party resellers and boutique importers in Italy are already listing this item for as high as €42. By choosing to shop us store sites directly, you are looking at a base saving of exactly €18 per unit.

Even when you factor in the cost to ship to Italy, the numbers favor the US purchase, especially if you are bundling multiple beauty items. To get a precise idea of the total cost, you should use a shipping calculator to estimate shipping cost based on the total weight of your beauty haul.

Securing US Exclusives from Italy

Since Sephora US does not ship directly to international addresses, you will need a reliable freight forwarder to act as your middleman. By signing up for a tax-free us address through comGateway, you can shop just like a US resident. This allows you to bypass the shipping restrictions that usually prevent Italy delivery for exclusive drops.

Once your 'Midnight Berry' Lip Oil arrives at your US suite, you can manage the forwarding process through your dashboard. If you are new to this process, the FAQ and help center provide excellent support for first-time international shoppers. You might also like to check our guide on how to combine multiple orders into one box to further reduce your expenses.

Shipping Estimates and Logistics

To help you plan your budget, here are the estimated logistics details for the Summer Fridays 'The Dream' Lip Oil (2026 Shade: 'Midnight Berry'):

Before you ship, always check the prohibited items list to ensure you aren't adding any restricted goods (such as pressurized aerosols) to your package that could delay your shipment. The shipping rules for cosmetics are generally straightforward, but it is better to be informed.

Importing Cosmetics to Italy in 2026

When your package enters the EU, it will be subject to local regulations. Understanding import duties and customs tax is essential for a surprise-free delivery. In 2026, Italian VAT is typically applied to the total value of the goods plus shipping. Check our guide on import tax and GST/VAT to see how these fees are calculated for personal imports.

By leveraging a tax-free us address, you at least avoid paying US sales tax at the point of purchase, which helps offset the local Italian duties. This remains the most cost-effective method for acquiring 2026's most exclusive beauty trends without paying the inflated prices of local resellers.