Why I spent €38 instead of €75 to get the new odorless Topicals Faded Serum to Brussels

April 01, 2026

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Why I spent €38 instead of €75 to get the new odorless Topicals Faded Serum to Brussels
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Why the 2026 odorless formula is causing a frenzy

If you have struggled with hyperpigmentation, you likely know about Topicals Faded. It has been a cult favorite for years, but the one thing everyone hated was that lingering, pungent sulfur smell. In February 2026, the brand finally relaunched with a completely odorless formula. This hasn't just improved the user experience; it has created a massive supply shortage globally. While shops in India and parts of Europe are still clearing out old, smelly stock, the only way to guarantee you are getting the fresh 2026 batch is to buy directly from the source in the United States.

Checking out the latest us trends shows that skincare enthusiasts are moving away from local resellers who are marking up prices by nearly 100%. For those of us living in Belgium, waiting for local stockists like Cult Beauty or Space NK to update their inventory could take months, and even then, the price won't be as friendly as the US MSRP.

The price gap between the US and Belgium

Let’s look at the numbers because the difference is startling. In the US, a standard tube of Topicals Faded (2026 edition) retails for approximately $38 (about €35). However, if you look at boutique importers or resellers in the EU, they are frequently listing the same tube for €70 to €85. Even with the cost of an international shipping service, you still come out ahead, especially if you bundle the serum with other US-exclusive beauty finds.

Getting the serum from a US store

To get the best price, you should shop us store sites like Sephora US or the official Topicals website. These retailers are the first to receive the new shipments. Since these stores do not ship directly to Brussels, you will need a tax-free us address provided by a forwarder like comGateway. This allows you to bypass the high sales tax in states like New York or California, keeping your initial purchase price as low as possible.

Shipping Estimates for Belgium

If you are worried about the cost of moving a small tube across the Atlantic, it is much more affordable than you might think. Here is a breakdown of what to expect when you use a shipping calculator to plan your delivery.

Metric Estimate
Box Weight Approx. 0.4 lbs (0.2 kg) for a single tube.
Box Dimensions Small (approx. 18cm x 6cm x 5cm).
Volumetric Warning Low. This item is dense and small, so you won't be charged extra for bulkiness.
Battery Check None. This product contains no lithium batteries and has no special airline restrictions.

Pro Tip: Bundling for better value

Because the serum is so light, the first half-kilogram of shipping is usually the most expensive. I recommend adding a few more items to your cart—perhaps some US-exclusive sunscreens or makeup—to maximize the weight limit of your package. You can use the shipping calculator to see how adding a second or third item barely changes the final delivery fee.

Solving order cancellations with BuyForMe

One of the most frustrating parts of being an international shopper is the "Order Cancelled" email. Major US retailers like Sephora and the official Topicals site are known to block international credit cards or flag addresses that belong to freight forwarders. If your Belgian Mastercard or Visa gets declined, don't worry.

The comGateway "BuyForMe" service is the perfect workaround. Instead of you struggling with the checkout, you simply tell them what you want. They use a US-based payment method and a residential-style purchasing profile to buy the item for you. This is the most reliable way to ensure you actually get the 2026 odorless formula without the headache of payment resets or ghosted orders.

A note on Belgium import tax

When your package arrives in Belgium, it will be subject to local regulations. Since 2021, the EU has removed the VAT exemption for low-value goods. This means you should expect to pay a standard import tax (VAT) of 21% on the value of your goods. Even with this added cost, the total remains significantly lower than the €75+ price tags found on the local grey market. For a deeper look at how these fees are calculated, check our guide on customs tax to stay prepared.

By using a reliable international shipping service, you can have the most talked-about skincare product of 2026 on your vanity in Brussels within 5 to 8 business days.

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