Why I believe Hong Kong shoppers must avoid local markups on the new Rare Beauty True to Myself Foundation immediately

The massive demand for the Rare Beauty True to Myself Foundation

I have been monitoring the beauty market closely since April 2, 2026, and the launch of the Rare Beauty True to Myself Natural Matte Longwear Foundation has caused an immediate stir. This 3-in-1 formula is designed to prime, cover, and set the skin in a single step, which I find particularly useful for the intense humidity we experience here in Hong Kong. My experience with oily and combination skin types suggests that this weightless finish is exactly what we have been waiting for, but the local availability and pricing are already becoming a major concern.

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The alarming price gap between the US and Hong Kong

I am writing this because the price difference I found is unacceptable. When I compared the US retail price to what third-party resellers in Hong Kong are starting to charge, the markup is nearly 40%. We are often forced to pay a premium for new releases, but I refuse to let my readers fall into this trap. By using a tax-free us address provided by comGateway, I found that we can secure the foundation at its original price, even when including international delivery fees.

My method for purchasing directly from US retailers

My strategy for getting the latest beauty drops involves using a freight forwarder to bridge the gap between US warehouses and my doorstep in Hong Kong. I typically shop us store sites like Sephora or the official Rare Beauty website to ensure product authenticity. If you are new to this, I recommend checking out this step-by-step guide on how it works to understand how to forward packages efficiently. I have found that this is the only way to bypass the limited stock and high prices found locally.

Shipping estimates for the Rare Beauty True to Myself Foundation

I have calculated the approximate logistics data for this specific item to help you estimate shipping cost before you buy. You can also use the shipping calculator for a more precise quote based on your full cart.

The BuyForMe solution for restricted US stores

I have encountered a serious problem when trying to shop at major US retailers like Sephora or Nike. These stores frequently block international credit cards or flag orders that are sent to a freight forwarder. It is incredibly frustrating to have an order cancelled minutes after placement. To solve this, I use the comGateway "BuyForMe" service. We simply tell them what we want, and they use a US-based payment method to purchase the item on our behalf. In my experience, this is the safest way to guarantee that your Rare Beauty order is processed without a hitch.

Important shipping rules and tax considerations

Before you finalize your shipment, I must stress the importance of checking import duties. Fortunately, Hong Kong is a free port, so we generally do not have to worry about a broad customs tax or import tax for most cosmetic items. However, I always double-check the prohibited items list to ensure no specific ingredients in new formulas have been flagged as restricted goods. You might also like to read our guide on shipping rules to stay updated on 2026 regulations. Staying informed ensures that your package forwarding experience remains smooth and cost-effective.