Why are Singaporeans paying $22 extra for the Summer Fridays Birthday Cake balm?

The 2026 Birthday Cake Craze

As of February 2026, the beauty community in Singapore is obsessed with one specific launch: the Summer Fridays Lip Butter Balm in Birthday Cake. Released to celebrate the brand's anniversary earlier this month, this limited-edition scent has already become a staple in us trends appearing on every TikTok For You page. The shimmering finish and nostalgic scent have made it an instant sell-out across major US retailers.

We Can Buy Summer Fridays Lip Butter Balm (Birthday Cake) For You

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For fans in Singapore, getting your hands on this specific tube is notoriously difficult. While the Lip Butter Balm is a permanent fixture in many collections, the Birthday Cake variant is a strictly limited run that many expect will not be restocked once the current 2026 supply is exhausted.

Save $22 by Avoiding Local Resale Prices

Save $22 on your beauty routine by sourcing directly from the US instead of relying on local marketplace markups. In the US, the balm retails for approximately $24 USD. However, due to its viral status and limited availability, resellers in Singapore are currently listing the same item for upwards of $55 SGD to $60 SGD. By using comGateway, you can access the original retail price and consolidate your purchase with other beauty finds to maximize your savings.

When you use a tax-free us address, you avoid the US sales tax that usually applies at checkout, making the base price even more attractive compared to what you would pay at a physical boutique in Orchard Road.

Securing Your Order with BuyForMe

One of the biggest hurdles for Singaporean shoppers is that popular US stores like Sephora US or the official Summer Fridays website often block international credit cards. Even if you have a forwarder address, these stores might decline the transaction if the billing address doesn't match a US-based bank. This is where the BuyForMe service becomes essential.

The assisted purchase program allows comGateway to act as your local buyer. We use a US domestic credit card to purchase the Birthday Cake balm on your behalf, ensuring that your order isn't flagged or cancelled. This is the most reliable way to guarantee you secure the item before it goes out of stock for good. Check the help center for more details on how to submit your request.

Shipping Estimates and Logistics Analysis

Before you place your order, it is helpful to understand the logistics of shipping cosmetics from the US to Singapore. Because the Lip Butter Balm is a lightweight item, it is an ideal candidate for international shipping when bundled with other products.

To get a more precise idea of the total cost, you should use the shipping calculator. Since the balm is light, you might consider adding more items to your shipment to lower the per-item shipping cost. You can also review the list of prohibited items to ensure everything else in your cart is safe to fly.

Singapore Import and Customs Context

When you ship to Singapore, remember that the Goods and Services Tax (GST) applies to all imported goods regardless of value as of 2026. However, by managing your own imports through a buy from US ship to Singapore workflow, you often still come out ahead compared to paying the massive premiums charged by local third-party sellers.

For those looking for the smoothest Singapore delivery, consolidating multiple US orders into one package is the most efficient strategy. This way, you only pay the base shipping fee once, making that $24 USD Birthday Cake balm a much more sensible addition to your 2026 beauty budget.