The US 2026 Easter Squishmallows are not actually coming to Dutch retailers.

The hype behind the 2026 Easter Squad

The arrival of the 2026 Easter Squishmallows has caused a significant stir in the collector community. This year, the focus is on highly detailed textures and specific character backstories that have made the US exclusives particularly desirable. Characters like Egbert the Egg, featuring a unique embroidered shell pattern, have become the crown jewels of the season. Collectors in the Netherlands often find themselves watching social media reveals from the US with a mix of excitement and frustration as these specific variants are restricted to North American regional stores.

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The reality of Dutch retail availability

It is a common observation that European toy stores receive different waves of plushies compared to their American counterparts. While stores in Amsterdam or Utrecht might stock the general spring releases, the US-exclusive tags found at Walgreens or Target rarely make it across the Atlantic. This discrepancy is largely due to licensing agreements and regional marketing strategies for 2026. For those in the Netherlands, this means that waiting for a local release usually results in missing out on the most sought-after characters entirely.

Buying from US retailers like Walgreens and Target

To secure these items, many collectors are turning directly to the source. You can shop us store websites that do not typically offer direct international shipping to Europe. By obtaining a tax-free us address, you can checkout on these sites just like a local resident. This method allows you to access the full 2026 Easter inventory before the most popular characters sell out. It is helpful to follow a step-by-step guide to ensure your order is processed correctly by US payment systems.

Shipping Estimates for Squishmallows

Calculating the cost of shipping plush toys requires an understanding of how carriers view light but large items. Below is an estimate for a standard 2026 Easter Squad shipment.

Before placing your order, it is wise to use a shipping calculator to see how the volume of your box might affect the final price. You can also compare international shipping rates to find the best balance between speed and cost for delivery to the Netherlands.

Using a freight forwarder for US exclusives

Since most US retailers like Target do not ship to Dutch addresses, a freight forwarder acts as your local hub in the United States. Once your 2026 Easter Squad arrives at the US warehouse, you can choose to consolidate multiple orders to save on costs. This parcel forwarding service is essential for collectors who want to buy from different stores and have everything shipped to the Netherlands in a single package. It is also important to verify the prohibited items list to ensure your specific items comply with current 2026 aviation safety standards.

Importing to the Netherlands in 2026

When your Squishmallows arrive in the Netherlands, they will be subject to local import regulations. As of March 2026, all commercial imports into the EU are subject to VAT (BTW), which is currently 21% in the Netherlands. If your total shipment value exceeds €150, you may also be liable for customs duties. Using a freight forwarder often provides clearer documentation for Dutch customs, which can help prevent unnecessary delays at Schiphol or other processing centers. Always check the latest shipping rules regarding toys and textiles to ensure a smooth delivery process.