The reason the Summer Fridays Birthday Cake Lip Butter Balm is still missing from Hong Kong shelves

The hype behind the Birthday Cake Edition

If you have spent any time on TikTok recently, you have definitely seen the Summer Fridays Lip Butter Balm in its limited-edition Birthday Cake flavor. This specific release was created to celebrate the brand's anniversary, and it has quickly become a collector's item in the beauty community. Unlike the standard vanilla or cherry flavors, the Birthday Cake edition features a subtle pink shimmer and a scent that smells exactly like a fresh bakery. In 2026, the demand for high-quality, aesthetic lip care hasn't slowed down, and Summer Fridays remains at the top of the list for its vegan, non-greasy formula.

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More about shipping to Hong Kong

The product isn't just about the scent; it’s about the exclusivity. Beauty enthusiasts in Hong Kong are seeing influencers in the US post about their hauls, which naturally creates a massive desire for the product locally. Because it is a limited drop, once the stock is gone from official channels, the only other option is the overpriced resale market.

Why you can't find it in Hong Kong

The logic behind why this product is missing from Hong Kong is fairly simple: Summer Fridays has a limited global retail footprint. While Sephora Hong Kong carries some of their main line, limited-edition anniversary drops are often exclusive to the Summer Fridays official US website or US-specific retailers like Sephora North America or Kohl's. Even by early 2026, the logistics of distributing small-batch, limited-edition items to international markets often don't make sense for the brand. This leaves Hong Kong shoppers in a position where they have to shop US store locations directly if they want to secure the balm before it sells out.

Finding the balm in US stores

To get your hands on this balm, you first need to identify which US stores still have it in stock. Usually, the official Summer Fridays website is the first place to check. If they are sold out, US Sephora is the next best bet. However, many US websites do not offer direct shipping to Hong Kong, or if they do, the costs are prohibitively high. This is where using a freight forwarder becomes the most logical choice. By using a tax-free US address provided by comGateway, you can have your balm shipped to an Oregon-based warehouse first, avoiding US sales tax entirely before it makes its way to you.

The issue with international credit cards

A common problem many shoppers in Hong Kong face when trying to buy from the US is the "payment wall." Even if you have a valid Hong Kong-issued Visa or Mastercard, major US retailers like Sephora, Nike, or Apple frequently block international credit cards. They do this to prevent fraud or to enforce regional sales boundaries. Often, you will get through the entire checkout process only to receive a "cancelled order" email five minutes later because your billing address doesn't match a US zip code. This is frustrating for anyone just trying to buy a lip balm, but there is a reliable way around it.

How BuyForMe solves the payment problem

The safest way to guarantee your order doesn't get cancelled is to use the "BuyForMe" service. This is a proxy or assisted purchase service where comGateway acts as your buyer. Instead of you struggling with a Hong Kong credit card that the US store might decline, you simply tell comGateway what you want to buy. They use a US domestic credit card and a US billing address to make the purchase on your behalf. This bypasses the security filters that stores like Sephora often use to block international shoppers. It is essentially the most effective method for securing limited-edition items that are prone to high cancellation rates.

Getting your package to Hong Kong

Once your Birthday Cake balm arrives at your US address, you need to think about the journey home. Lip balms are small and light, so it is often more cost-effective to wait until you have a few items to ship together. You can use the shipping calculator to see how much it will cost based on the weight of your total haul. Since the balm itself weighs very little, adding it to a larger order of clothes or other cosmetics makes the international shipping rates per item much lower.

If you are curious about the step-by-step process of how your package moves from the US to your doorstep in Hong Kong, you can view the how it works section on the comGateway site. It explains everything from the moment the store delivers to the warehouse until the final mile delivery in Hong Kong. For those who are worried about what can and cannot be sent, it is always a good idea to check the prohibited items list. Generally, lip balms are perfectly fine, but some aerosol beauty products or high-alcohol content perfumes may have specific shipping rules.

Tips for Hong Kong imports in 2026

Hong Kong remains one of the best places for international shipping because it is a free port. This means that for the majority of personal imports, you won't be hit with the heavy customs duties or VAT that shoppers in the UK or Europe have to deal with. This makes the total cost of importing the Summer Fridays Birthday Cake Lip Butter Balm much more manageable. When you use a professional international shipping service, you are essentially just paying for the transport and the convenience of accessing products that aren't available at the IFC mall or Landmark.

To summarize the process for those in 2026:

By following this logic, you can avoid the disappointment of local stockouts and the high prices of resellers. The viral trend is reachable if you know how to use the right tools to get it across the ocean.