Swiss sneaker collectors are losing money by purchasing the New Balance 990v7 locally

The global demand for the New Balance 990v7 Made in USA

The release of the New Balance 990v7 in April 2026 marks a significant milestone in the evolution of the 990 series. This specific iteration, particularly the Core Grey/Silver colorway, has sparked immediate interest across the globe. Sneaker enthusiasts in South Korea and Europe are prioritizing the 'Made in USA' designation due to the superior craftsmanship and material quality associated with American domestic production. The 2026 model features an upgraded FuelCell midsole and premium pigskin suede overlays that differentiate it from regional releases manufactured elsewhere.

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Demand is currently outstripping supply in European markets. While domestic shops in Switzerland may eventually receive stock, the limited quantities and high demand often lead to instant sell-outs. Purchasing directly from US retailers ensures you receive the authentic 'Made in USA' build that has become a status symbol among collectors.

The retail price gap between Switzerland and the United States

The financial disparity between the US and Switzerland is a serious concern for serious collectors. In the United States, the New Balance 990v7 retails for approximately $220 USD. In contrast, Swiss retailers often list the same pair at prices exceeding 300 CHF once they arrive in boutique stores. This price gap is exacerbated by local distributor markups and the high cost of retail operations within Switzerland.

By choosing to shop us store locations directly, you can bypass these local markups. Even when accounting for transit, the total cost often remains significantly lower than buying from a Zurich or Geneva-based boutique.

Securing US inventory with a freight forwarder

Since most US retailers do not offer direct shipping to Switzerland, or charge exorbitant rates for doing so, a freight forwarder is an essential tool. When you register with comGateway, you are provided with a tax-free us address. This address allows you to shop at major retailers like New Balance, Foot Locker, or Kith as if you were a local resident.

The process of package forwarding involves the retailer sending your shoes to a warehouse in Oregon, where no US sales tax is applied. From there, your items are consolidated and prepared for their journey to Switzerland. Utilizing an international shipping service that specializes in the US-to-Europe route is the most efficient way to manage your collection.

Solving credit card declines with the BuyForMe service

A significant obstacle exists for international buyers: merchant payment security. Many high-demand US stores, such as Nike, Sephora, and often New Balance during hype releases, frequently block international credit cards. Even if your card is valid, the merchant's system may decline the transaction if the billing address does not match a US zip code or if they detect an international payment origin. Additionally, some stores decline orders sent to known forwarding addresses.

This is where the BuyForMe service becomes a critical resource. If you encounter a store that refuses your Swiss credit card, comGateway can purchase the New Balance 990v7 on your behalf. We use a US domestic credit card and a localized purchasing profile to ensure the order is accepted. This assisted purchase method is the safest way to guarantee your order is not cancelled during the high-pressure window of a new sneaker release. You simply provide the product details, and the service handles the transaction, securing your pair from difficult-to-access retailers.

Customs and import tax considerations for Swiss residents

Understanding the local regulations in Switzerland is vital for a smooth delivery. While you save money on the US purchase price, you must account for Swiss import duties and the Value Added Tax (VAT), which currently stands at 8.1%. Switzerland is unique because it often calculates customs duties based on the weight of the shipment rather than just the value, though this depends on the specific Harmonized System (HS) code for footwear.

To avoid surprises, you should use a shipping calculator to estimate the landed cost before finalizing your purchase. This tool helps you factor in the weight of the New Balance box and the courier fees. You might also like to check our guide on customs tax for a more detailed breakdown of Swiss import thresholds.

Shipping rules and prohibited items for footwear

When shipping sneakers internationally, there are few restrictions, but certain shoe care products can cause delays. Items such as aerosol cleaning sprays, certain flammable glues, or pressurized leather conditioners are often classified as prohibited items for air travel. If you are buying a 990v7 care kit along with your shoes, ensure that the components comply with shipping rules.

The New Balance 990v7 'Made in USA' is a heavy-duty sneaker. By using a specialized international shipping service, you ensure that the original box—which is vital for the resale value and protection of the shoes—arrives in Switzerland in pristine condition. Always choose a shipping method that includes tracking and insurance to protect your investment during the 2026 release season.