Why the Labubu Hype is Still Peak in 2026
As of January 2026, the obsession with Pop Mart’s Labubu—the mischievous monster with pointed ears and a jagged smile—shows no signs of slowing down in Malaysia. What started as a niche designer toy has exploded into a mainstream cultural phenomenon. The rarity of specific drops, like "The Monsters" series, has created a secondary market where prices are often triple the original retail value.
For Malaysian fans, the struggle is real. Local Pop Mart stores often sell out within minutes of a release, and the local secondary market is flooded with high-priced resellers and, unfortunately, clever counterfeits. This scarcity is why savvy collectors have shifted their focus to the US market, where stock levels are often better maintained and exclusive drops occur more frequently.
The Math: Local Resellers vs. US Retailers
Let’s look at the numbers. In 2026, a highly sought-after Labubu vinyl plush might retail for approximately $90 USD (around RM 420) in the United States. In Malaysia, due to limited supply, that same item often commands RM 850 to RM 1,200 on local marketplace platforms.
Even when you factor in the cost of international shipping, the price difference remains significant. By purchasing at the US MSRP (Manufacturer's Suggested Retail Price) and using a parcel forwarding service, you are essentially cutting out the middleman's massive profit margin. You can use a shipping calculator to get a precise estimate of the cost to bring your haul to Kuala Lumpur or any other part of Malaysia, ensuring that your total landed cost remains far below local reseller prices.
How to Buy Labubu from US Stores Directly
Many US-based retailers, including the official Pop Mart US webstore and high-end designer toy boutiques, do not offer direct shipping to Malaysia, or if they do, the rates are prohibitively expensive. This is where a freight forwarder becomes your most valuable tool.
The process is straightforward. First, you need a tax-free US address to avoid paying US sales tax (which can be up to 10% depending on the state). Once you have your address, you can shop at any US store just like a local resident. If you encounter a store that does not accept Malaysian credit cards, you can utilize a buy for me usa service to handle the transaction on your behalf.
Step-by-Step Purchasing Guide
If you are new to this, here is a quick how it works breakdown:
- Sign Up: Register with comGateway to receive your unique US shipping address.
- Shop: Visit US retailers and use your US address at checkout.
- Receive: Your Labubu arrives at the US warehouse. You will be notified.
- Ship: Choose your preferred shipping speed and send it to your home in Malaysia.
Shipping Logistics and the Package Forwarding Solution
When shipping collectibles like Labubu, protection is everything. Designer toy boxes are part of the value. A dedicated us package forwarding service provides options for repacking and reinforcement to ensure your items arrive in mint condition.
Using comGateway allows you to consolidate multiple purchases into one shipment. If you are buying a full case of blind boxes plus some individual pendants, consolidating them into one box can save you up to 80% on shipping costs compared to shipping them individually. If you have specific questions about package dimensions or restricted items, the FAQ section on the support site is a great resource for quick answers.
Navigating Malaysian Import Duties and Taxes
One critical aspect of being a smart shopper is understanding the local regulations. In Malaysia, the de minimis value (the threshold below which no duty/tax is charged) and the Sales and Service Tax (SST) rules apply to imported goods. Generally, toys and collectibles are subject to specific import duties depending on the total value of the shipment.
As of 2026, shipments valued above RM 500 are typically subject to SST. However, even with these costs, the total remains lower than local collector prices. It is always wise to check our guide on GST/VAT and customs tax to stay updated on the latest Malaysian Royal Customs Department policies.
Conclusion: The Smart Collector's Strategy
Buying Labubu in 2026 doesn't have to be a choice between losing out on a drop or overpaying a reseller. By leveraging a freight forwarder, you gain access to the massive US inventory, avoid US sales tax, and benefit from professional international shipping service standards.
The math is clear: Retail price + shipping + potential import tax is still less than the "hype tax" charged by local resellers. Start sourcing your Pop Mart collection directly from the US and keep your hard-earned Ringgit for your next big haul.
