The Persistent Myth of Makeup Scarcity
It is January 2026, and if you have been scrolling through Xiaohongshu or Douyin lately, you know that the obsession with Rare Beauty Soft Pinch Liquid Blush has not faded. In fact, it has only intensified. However, a common misconception persists among beauty enthusiasts in China: the idea that this viral product is either impossible to find or only accessible through overpriced resellers with questionable authenticity.
Today, we are busting that myth. You do not need to rely on third-party markups or wait for a local release that might never come with the full shade range. By shopping directly from the United States, you can access the latest 2026 collections and limited-edition sets that rarely make it to international shelves.
Why Rare Beauty Still Dominates the 2026 Beauty Scene
Rare Beauty, founded by Selena Gomez, revolutionized the liquid blush category years ago, and in 2026, it remains the gold standard. The "Soft Pinch" formula is legendary for its intense pigmentation—where a single dot provides a flush that lasts all day—and its inclusive range of finishes, from radiant to matte. While many brands have tried to replicate the formula, none have quite captured the weightless feel and seamless blendability that Rare Beauty offers.
For users in China, the challenge has always been logistics. But why settle for limited local stock when you can buy from the source? Read more: Why 85% of Beauty Enthusiasts in China Choose US-Sourced Rare Beauty Liquid Blush to understand why the US market remains the preferred choice for authentic, high-quality makeup.
How to Buy Directly from US Stores
The most reliable way to ensure your blush is 100% authentic is to purchase it from major US retailers like Sephora, Kohl’s, or the official Rare Beauty website. However, many of these sites do not offer direct shipping to China, or if they do, the costs are astronomical.
This is where using a reliable package forwarder like comGateway becomes essential. When you sign up, you receive a US-based shipping address. You can use this address at checkout on US websites, and your packages will be delivered to a secure warehouse before being forwarded to your home in China.
If you encounter issues with US websites not accepting international credit cards, don't worry. You can utilize the BuyForMe service. This assisted purchase feature allows the forwarder to buy the items on your behalf, navigating any payment hurdles seamlessly.
Understanding Shipping and Costs to China
One of the biggest myths is that international shipping is too expensive to justify a single blush purchase. While shipping a single item can be costly, savvy shoppers in 2026 use consolidation strategies. By gathering multiple items from different US stores into one shipment, you significantly reduce the cost per item.
Before you place your order, it is a good idea to use a shipping calculator to estimate shipping cost based on the weight and dimensions of your expected haul. Transparency is key to a good shopping experience, so always check the latest international shipping rates to stay updated on current shipping fees.
Navigating Customs and Prohibited Items
When importing cosmetics into China, there are specific regulations to keep in mind. Generally, personal-use makeup is permitted, but it is always wise to stay informed about restricted goods. Before finalizing your cart, quickly scan the list of prohibited items to ensure your specific products (especially pressurized sprays or certain flammable liquids) are allowed for export.
Maximize Your Savings in 2026
If you are a frequent shopper, look into Prime membership benefits. Membership often includes discounted shipping rates, longer storage periods at the warehouse, and priority processing, which can be a game-changer during major US sales events like Black Friday or the Sephora Spring Sale.
Comparison: Buying Local vs. US Forwarding
| Feature | Local Resellers (China) | US Direct via comGateway |
|---|---|---|
| Authenticity | Variable/Risky | 100% Guaranteed |
| Shade Variety | Limited to popular shades | Full 2026 Inventory |
| Pricing | High Markup | Retail Price + Shipping |
| New Releases | Delayed by months | Instant Access |
Conclusion
The myth that Rare Beauty Soft Pinch Liquid Blush is out of reach for Chinese consumers is officially debunked. By leveraging a comGateway account and understanding the logistics of package forwarding, you can enjoy the same beauty trends as everyone else in the world. Don't let borders stop your glow in 2026—shop smart, shop direct, and get the authentic Rare Beauty experience delivered right to your doorstep.
