Shipping the Iced Matcha Summer Fridays balm to Belgium takes less time than you think

The Iced Matcha craze is taking over social media

It is April 2026 and my TikTok feed is almost entirely green. The launch of the Summer Fridays Lip Butter Balm in 'Iced Matcha' on April 5th has triggered a massive wave of FOMO globally. This specific variant offers a sheer, light green tint that applies clear but provides that signature matcha aesthetic everyone is looking for right now. While Singaporean enthusiasts are making the most noise about it, the demand in Europe is just as high.

Start Your Buy For Me Request for Summer Fridays Lip Butter Balm (Limited Edition 'Iced Matcha')

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The balm itself maintains the cult-favorite vegan formula that Summer Fridays is known for. It includes shea and murumuru seed butters which are great for the fluctuating spring weather we have in Belgium. I have been keeping an eye on us trends and this is easily the most requested beauty item of the quarter. The problem is that it is currently a US-exclusive flavor, meaning our local Sephora shelves are still stocked with the usual vanilla and cherry versions.

The struggle of the US exclusive launch

It is quite common for brands like Summer Fridays to test limited edition flavors in the US market before considering a global rollout. Because this is a 2026 limited drop, waiting for a local release in Brussels or Antwerp might mean missing out entirely. The stock is already fluctuating on the official US site and major retailers like Sephora US.

For those of us living in Belgium, the main hurdle is that these stores often do not ship directly to European addresses. Even if they do, the shipping rates are usually high and the delivery times are slow. To get this specific tube before the hype dies down, you need a more direct strategy.

The fastest path to purchase from Belgium

The most efficient way to get your hands on the Iced Matcha balm is to shop us store sites using a local US address. By using a specialized freight forwarder, you can bypass the international shipping restrictions that many beauty brands have in place. You essentially provide a US-based warehouse address at checkout, and they handle the transit to your door in Belgium.

This method is usually faster because US domestic shipping to a warehouse in Oregon (which is tax-free) happens in just a couple of days. From there, your Belgium delivery can be expedited via premium couriers. You might also like to check out other US-exclusive drops while you are at it to make the most of your package space.

Shipping Estimates and Logistics

When ordering small beauty items, it is important to understand the package profile so you can accurately estimate shipping cost before placing your order. Below is a breakdown of what to expect for a single tube of Summer Fridays Lip Butter Balm.

Since the weight is so low, I always recommend consolidating this with a few other items. If you are already paying for the base shipping rate to Belgium, adding a second or third tube (or other US beauty products) barely increases the total cost. If you have questions about combining packages, the support team at your forwarder can usually clarify how consolidation works.

Handling Belgium customs and import rules

Shipping to Belgium involves navigating the EU customs regulations. Since 2021, all items entering the EU from outside are subject to VAT. When you use a tax-free us address, you save on the initial US sales tax (which can be up to 10%), which helps offset the import costs you will face in Belgium.

The courier will usually handle the declaration for you, and you will receive a notification to pay the Belgian VAT (21%) and any small administrative fees before final delivery. This is a standard part of the ship to Belgium process. It is much more predictable than it used to be, and for a small item like a lip balm, the total cost remains reasonable compared to what resellers on eBay are currently charging.

Using proxy shopping for difficult checkouts

Sometimes US retailers have strict filters on international credit cards. If you find that the Summer Fridays website or Sephora US keeps cancelling your order, you can use a proxy shopping service. This is often called a BuyForMe service, where the forwarder buys the item on your behalf using a US-issued payment method.

This is the ultimate "speed run" tactic because it eliminates the risk of your order being flagged. Once they purchase it, the item arrives at the warehouse, and you are notified immediately. If you run into any issues with the interface, the FAQ section usually has a step-by-step guide on how to submit a purchase request. This ensures you get the Iced Matcha balm before it sells out for good in 2026.