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The continued hype of the New Balance 990v7 in 2026
Since its release earlier this year, the New Balance 990v7 in the classic Core Grey has dominated the fashion landscape. The 'Made in USA' craftsmanship remains a gold standard for sneakerheads who prioritize comfort and longevity. In 2026, the silhouette has been refined with better breathability and an updated FuelCell midsole, making it the most comfortable 990 iteration yet. While sneaker boutiques in Madrid and Barcelona struggle to keep these in stock, savvy shoppers are looking toward the United States to secure their pairs.
Breaking down the $80 price difference
If you have checked local Spanish retailers lately, you might have noticed a significant price hike. Due to import costs and distribution markups, the 990v7 often retails for significantly more in the EU. Currently, the retail price in the US is roughly $220. In Spain, the same shoe is frequently priced upwards of €280 (approximately $300). Even when you factor in international shipping rates, the math favors the US market. By using a package forwarding service, you can bypass the local retail markup and keep more money in your pocket.
Buying from US stores from your home in Spain
Shopping from major US retailers like New Balance, Foot Locker, or Nordstrom is straightforward once you have a tax-free US address. When you sign up for a freight forwarder like comGateway, you get a dedicated address in a state like Oregon, which has 0% sales tax. This saves you an additional 7-10% right at the checkout. To understand the total cost before you click buy, you can use a shipping calculator to estimate shipping cost based on the weight of a standard sneaker box.
Overcoming store blocks with the BuyForMe service
A common hurdle for international shoppers is the strict payment policies of certain US brands. You might find that some stores like Nike, Sephora, or Apple frequently block international credit cards or automatically decline orders that are sent to known parcel forwarders. This can be incredibly frustrating when you are trying to snag a limited release like the 990v7.
The solution to this problem is the comGateway BuyForMe service. This assisted purchase option allows our team to buy the item on your behalf using a US domestic credit card. Because the transaction appears as a local US purchase, the store is much less likely to cancel the order. This is the safest way to guarantee your order goes through without a hitch, ensuring those Core Grey sneakers actually make it to the warehouse.
Getting your sneakers delivered to Spain
Once your sneakers arrive at your US address, you can choose your preferred courier for Spain delivery. If you are curious about how it works, the process involves a simple step-by-step guide: the warehouse receives your package, you pay the international shipping fee, and the shoes are sent directly to your door in Spain. Keep in mind that for shipments to Spain, you will likely need to pay the Spanish IVA (VAT) upon arrival, but because the base price of the shoe was so much lower in the US, you are still coming out ahead by about $80 compared to buying locally. For more details on logistics, you can always check our guide on how to buy from US ship to Spain.
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