Local French retail vs a US freight forwarder: Is the Baggu x Sanrio collection actually worth the import?

Why the Baggu x Sanrio 50th Anniversary Collection is Viral

By February 2026, the collaboration between Baggu and Sanrio has reached a fever pitch. While the 50th-anniversary celebrations for Hello Kitty began previously, the limited nature of the Baggu drops has kept demand high. TikTok is currently flooded with enthusiasts showing off their "hauls," specifically the embroidered crescent bags and the Sanrio-themed pouches that feature classic characters like My Melody, Kuromi, and Hello Kitty.

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The appeal lies in the intersection of utility and nostalgia. Baggu’s durable nylon material combined with iconic 1970s and 80s Sanrio aesthetics has created a "must-have" item for both Gen Z and Millennial collectors. You can keep up with the latest us trends to see how these collections continue to dominate the accessory market.

Retail Gaps: France vs. The United States

If you live in France, finding the specific Sanrio 50th Anniversary pieces is a challenge. Local boutiques in Paris or Lyon often carry a limited selection of standard Baggu prints, but the high-demand Hello Kitty items frequently sell out within minutes or never arrive in European stockists at all. This creates a significant price disparity and a secondary market where prices are inflated.

Purchasing directly from the US Baggu store ensures you get authentic merchandise at the original retail price. However, because the official store often limits its direct international shipping options or charges exorbitant rates, shoppers are looking for better alternatives to get their hands on these bags.

Shipping Estimates for the Baggu Collection

Before you commit to a purchase, it is vital to understand the logistics of moving these goods from the US to France. Baggu products are generally lightweight, which is an advantage for cross-border shoppers.

To get a more precise figure based on your specific order size, you should use a shipping calculator. This tool helps you compare different carrier speeds, such as DHL international shipping or FedEx international shipping, to find a balance between cost and delivery time.

How to Buy from the US Store

Since the US Baggu store offers the widest variety, using a freight forwarder is the most efficient way to shop. This service provides you with a US-based address that you can use at checkout. Once your Hello Kitty bags arrive at the warehouse, they are forwarded to your doorstep in France.

Using comGateway allows you to access a tax-free US address in Oregon, which means you save on US sales tax at the point of purchase. This is a common strategy for savvy shoppers in Europe who want to avoid the markup of local retailers. Before shipping, you might also like to check the prohibited items list to ensure no other items in your cart are restricted, though nylon bags are perfectly safe to ship.

France Import Tax and Customs Considerations

When the package enters France, it will be subject to French customs regulations. As of 2026, all goods imported from outside the EU are subject to Value Added Tax (VAT), which is currently 20% in France. If your total order exceeds €150, you may also be charged an additional import tax (customs duty), depending on the specific classification of the goods.

Most shoppers find that even with the VAT and the cost of a freight forwarder, the total price is still lower than what resellers charge on platforms like Vinted or eBay. Furthermore, the US store frequently offers "Buy for Me" or proxy shopping services if your French credit card is declined by the US merchant. This ensures you never miss out on a limited drop just because of payment compatibility issues.

By comparing the costs of local retail scarcity against the transparency of US shipping, it becomes clear that for the Baggu x Sanrio Hello Kitty 50th Anniversary Collection, the US import route is the only way to guarantee you get the exact pieces you want without the Parisian retail markup.