The 2026 Labubu Phenomenon: Why Collectors are Looking West
As we move through January 2026, the obsession with Labubu, the mischievous elf-like creature from Kasing Lung’s 'The Monsters' series, shows no signs of slowing down. In South Korea, Labubu has transcended being a mere 'designer toy' to become a cultural icon, frequently seen dangling from the bags of K-pop idols and trendsetters in Hannam-dong. However, with high demand comes the inevitable struggle: stock shortages and astronomical resale prices on local platforms like KREAM.
This has led many savvy Korean collectors to look toward the United States. While Pop Mart and various boutique toy stores in the US often stock exclusive colorways and 'blind box' series that sell out in seconds in Seoul, the question remains: Is it actually worth importing Labubu from the US? Between international shipping fees and customs duties, the 'Real Cost' can be tricky to calculate. In this guide, we will break down the numbers to see if your wallet agrees with your collection goals.
The Value Proposition: US MSRP vs. Korean Resale
In the US, a standard Labubu blind box typically retails for around $16 to $20 USD. In contrast, the Korean retail price is similar, but the availability is the problem. When a series is sold out in Korea, the resale price often jumps to 40,000 KRW or even 100,000 KRW for popular figures like 'The Monsters - Tasty Tea Party' series. If you are looking for the larger vinyl figures or limited editions, the price gap widens significantly.
By purchasing directly from US retailers, you are paying the original retail price. To make this venture profitable, collectors often buy in bulk or 'case' sets. This is where using a comGateway account becomes essential. By providing you with a US tax-free shipping address, you can avoid US domestic sales tax, which can be as high as 10% in some states, immediately lowering your base cost.
The Real Cost Breakdown
| Item Type | US Retail (USD) | Estimated Shipping (USD) | Total (KRW approx.) | KRW Resale Price |
|---|---|---|---|---|
| Blind Box (Single) | $18 | $25 (Base) | ~58,000 KRW | 45,000 - 70,000 KRW |
| Full Case (12 pcs) | $215 | $45 | ~350,000 KRW | 500,000+ KRW |
| Mega Labubu 400% | $180 | $55 | ~315,000 KRW | 450,000+ KRW |
As the table suggests, importing a single blind box is rarely worth it due to the base shipping fee. However, if you are purchasing a full case or multiple items, the 'per unit' cost drops significantly, making it much cheaper than buying from local resellers in Korea. To get a precise figure for your specific haul, you should use a shipping calculator to estimate shipping cost before you finalize your checkout.
Navigating the Purchase: How to Buy from US Stores
Many US-based toy stores and the official Pop Mart US website have strict anti-fraud filters that sometimes reject international credit cards. If you find yourself unable to complete a purchase, don't panic. You can utilize the BuyForMe service. This assisted purchase option allows experts to buy the item on your behalf using a US payment method, ensuring you don't miss out on those rare 2026 drops.
Before you fill your cart, it is vital to ensure that your items can actually be shipped. While vinyl toys are generally safe, some collector sets include liquids or batteries that might be restricted. Review the list of prohibited items to avoid any delays or restricted goods being held at the warehouse.
Read more: The Secret Method Korean Collectors Use to Score Rare Labubu Releases from the USA
Shipping to South Korea: Logistics and Customs
Once your Labubu haul arrives at your US address, you will need to manage the international leg of the journey. Understanding international shipping rates is key to maintaining your profit margin. In 2026, fuel surcharges and logistics demand can fluctuate, so keep an eye on current shipping fees to time your shipment perfectly.
For residents of South Korea, there is a major advantage when importing from the USA: the KORUS FTA. Generally, goods for personal use valued under **$200 USD** (including the item price and US domestic shipping) are exempt from import duties and VAT. This is a higher threshold than the $150 USD limit applied to most other countries. If your Labubu collection exceeds $200, expect to pay approximately 18-20% in combined duties and taxes upon arrival at Incheon International Airport.
Step-by-Step Import Guide
- Step 1: Sign up for a reliable package forwarder to get your US address.
- Step 2: Shop at US retailers like Pop Mart US, Mindzai, or even eBay for rare vintage Labubu pieces.
- Step 3: Use your US address at checkout.
- Step 4: Once the package arrives at the warehouse, check the weight and dimensions.
- Step 5: Select your preferred shipping speed to South Korea. For a detailed how it works step-by-step guide, visit the comGateway help center.
You might also like: Read more: The 2026 Cheat Sheet for Buying Labubu from the USA to South Korea
The Verdict: Is It Worth It?
In 2026, the answer is a resounding **yes**, provided you are strategic. If you are looking for a single common blind box, the convenience of a local shop in Seoul or Busan is better. However, for serious collectors looking for limited 'Zzimomo' crossovers, 400% Space Molly x Labubu editions, or full cases of the latest 2026 series, importing from the US is the only way to avoid the 'scalper tax' prevalent in the Korean secondary market.
By leveraging a US address, staying under the $200 customs threshold, and consolidating multiple orders into one shipment, you can save anywhere from 20% to 40% compared to local resale prices. Happy hunting, and may your next blind box contain the Secret hidden figure!
