Is importing the New Balance 990v7 from the US to Belgium actually cheaper?

Is it actually cheaper to ship the New Balance 990v7 from the US to Belgium instead of waiting for a local drop? With the April 2026 release of the 990v7 'Made in USA' in its signature Grey and Silver, sneaker enthusiasts in Brussels and Antwerp are noticing a massive price gap. While boutique importers in places like Taipei and London are marking these up by nearly 40%, buying directly from US retailers remains the most cost-effective strategy for those who know how to navigate the logistics.

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Why the 990v7 is the 2026 must-have

The 990 series has always been the gold standard of comfort, but the 2026 iteration takes it a step further. The 990v7 'Made in USA' features a refined FuelCell midsole and a slightly more aggressive silhouette while maintaining that classic grey pigskin suede that fans adore. Because these are manufactured in the United States, the stock levels at US-based retailers like New Balance's official site, Kith, or Bodega are significantly higher than what eventually trickles down to Europe.

The US price advantage for Belgian buyers

Retail prices for premium footwear in Europe often include heavy distributor margins and early-entry premiums. By using a freight forwarder like comGateway, you can access the US retail price directly. Even when you factor in the cost of international shipping, the total often stays well below the price of boutique importers who have already added their own profit margins. To see the potential savings for yourself, you can use a shipping calculator to compare the total landed cost versus local Belgian retail prices.

How to shop US stores from Belgium

The process is straightforward. First, you need a tax-free us address to avoid paying US sales tax on your purchase. When you shop us store websites, you simply use that address as your delivery point. From there, your package forwarding provider will receive the sneakers, inspect them, and prepare them for their journey across the Atlantic. This method ensures you get the 2026 models months before they hit general release in European shopping malls.

Overcoming payment blocks with BuyForMe

A common hurdle many Belgian shoppers face is that major US retailers like Nike or specialized sneaker boutiques often block international credit cards or refuse to ship to known forwarding addresses. This can be incredibly frustrating when you are trying to snag a limited 2026 release like the 990v7.

The solution is the comGateway BuyForMe service. This proxy shopping tool works by having a US-based team purchase the item on your behalf using a domestic US credit card. By using this assisted purchase method, you eliminate the risk of your order being cancelled due to a non-US billing address. It is the safest way to guarantee your pair is secured from difficult stores that typically restrict international buyers.

Calculating import tax and shipping to Belgium

When bringing goods into Belgium, it is important to account for local regulations. You will likely encounter an import tax and VAT upon arrival. While these costs are unavoidable, combining your purchases can help lower the overall international shipping rates per item. You might also like to check our guide on import duties to understand how the Belgian customs office assesses sneaker shipments.

For the fastest delivery to Belgium, you can choose between major carriers. Many users prefer DHL international shipping for its speed, while FedEx international shipping offers excellent tracking for high-value items like the 990v7. You can view a full breakdown of international shipping fees to see which service fits your budget and timeline best.

Final Verdict

If you are looking to secure the New Balance 990v7 'Made in USA' in Grey/Silver, shopping from the US is no longer just for experts. With the right freight forwarder and a reliable proxy shopping service, you can skip the boutique markups and get the 2026 flagship sneakers delivered straight to your door in Belgium.