Is Buying Labubu Blind Boxes from the US Actually Cheaper for Us in Japan? Here’s the Math.

The Labubu Craze in 2026: Why Everyone is Obsessed

If you’ve walked through Shibuya or scrolled through your social feed lately, you’ve seen those mischievous grins and monster ears. Labubu, the iconic character designed by Kasing Lung under the Pop Mart umbrella, has officially reached legendary status in 2026. What started as a niche designer toy has exploded into a global phenomenon, driven by high-profile celebrity sightings and limited-edition drops that sell out in seconds.

For those of us living in Japan, the struggle is real. While we have Pop Mart stores here, the demand often outstrips supply by a massive margin. The "blind box" nature of these toys—where you don't know which figure you're getting until you open it—adds a layer of thrill (and sometimes frustration) that keeps collectors coming back for more. In 2026, the focus has shifted toward the "The Monsters" series and various high-fashion collaborations that are increasingly difficult to find on local shelves without paying a 300% markup to resellers.

Why Importing from the USA is the Smart Move for Japan Collectors

You might be wondering: "Why on earth would I buy a toy from America when I'm in Japan?" It sounds counter-intuitive, but being a 'smart shopper' means looking at the global inventory. The US market often receives different stock allocations or exclusive colorways that aren't released in the Asia-Pacific region. Furthermore, major US retailers like Pop Mart US, Mindzai, and even specialty toy shops on the West Coast frequently run promotions that aren't available here.

The biggest advantage, however, is stock availability. When a new series drops and sells out instantly in Tokyo, US-based online stores might still have stock due to the different time zones and market dynamics. By expanding your search to the US, you aren't just getting a better price; you're actually getting the chance to own the figures at all.

The Math: Saving Money vs. Buying Locally in Japan

Let's get into the nitty-gritty of the costs. In Japan, a trending Labubu blind box might retail for around 1,800 to 2,200 JPY. However, because they sell out so fast, the secondary market (Mercari JP, etc.) often sees these same boxes listed for 4,500 JPY or more.

In the US, that same box is often $12.00 to $16.00 (approx. 1,700 - 2,300 JPY). While the base price is similar, the magic happens when you buy in bulk—like a full case of 12. If you buy a case from a US store, you avoid the massive reseller tax found in Japan. Even after adding shipping, the per-unit cost often drops significantly below the "scalper price" you'd pay locally. To get a clear picture of the potential costs, I always recommend using a shipping calculator to see how much the weight of a full case will impact your final price.

How to Buy Labubu from US Stores (Step-by-Step)

Buying from US stores while living in Japan is surprisingly easy if you have the right setup. Most US toy retailers don't ship directly to Japan, or if they do, the rates are astronomical. This is where a reliable package forwarder becomes your best friend. They provide you with a US tax-free shipping address, which you use at checkout just like a local resident.

If you're new to this, don't worry. There is a very clear how it works guide that breaks down the process of receiving your US address, shopping online, and then forwarding those packages to your doorstep in Japan. It’s essentially like having a private locker in the States that sends your goodies home whenever you're ready.

Navigating International Shipping and Fees

Logistics is where most people get nervous, but it's actually the part where you can save the most money. When you use a service like comGateway, you can consolidate multiple orders from different US stores into one single box. This is a huge win for Labubu fans who might buy one box from Pop Mart and another from a collector on eBay.

By consolidating, you pay the international base fee only once. You can check the current international shipping rates to compare different speeds and carriers. Usually, shipping to Japan is quite fast, taking anywhere from 3 to 7 business days once the package leaves the US warehouse. If you find yourself addicted to the blind box life, looking into Prime membership benefits can help you save even more on recurring shipments through discounted rates and extended storage times.

Japan Customs and Restricted Items: What to Know

Japan is generally very friendly toward toy imports, but there are a few things to keep in mind to avoid a headache at the border. For personal imports, if the total value of your shipment (including shipping) is under 16,666 JPY, you are generally exempt from consumption tax and customs duties. This makes the "bulk buy" strategy very effective if you stay just under that threshold.

While Labubu figures are perfectly safe to import, it's always wise to stay informed about general prohibited items to ensure you don't accidentally bundle your toys with something restricted (like certain types of batteries or liquids found in other hobby kits). For the most part, vinyl toys are the easiest things to clear through Japan's customs system.

Final Verdict: Is the Import Route Worth It?

So, is it worth the effort? In 2026, the answer is a resounding yes—especially if you are a serious collector. The combination of avoiding the "Japan Reseller Premium" and gaining access to US-exclusive stock makes it a no-brainer. By utilizing a freight forwarder, you bridge the gap between the US and Japan, ensuring your collection grows without your bank account shrinking.

Next time a new Labubu series is announced, don't just refresh the local pages and hope for the best. Head over to the US sites, use your forwarding address, and enjoy the thrill of the hunt without the local stress. Happy unboxing!