I thought shipping US sunscreens to the Netherlands was impossible, but I was wrong

Why I obsessed over this specific SPF stick

I have been a fan of the Cheirosa 87 scent for ages, so when I heard Sol de Janeiro released the Rio Radiance SPF 50 Sunstick as a US exclusive, I knew I had to have it. Even though it is currently trending in places like Malaysia for their heat season, we are starting to see some sun here in the Netherlands this April 2026, and I wanted that glowy, portable protection for my bike rides through Amsterdam.

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Merchant Sol de Janeiro Sephora US

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The problem is that these sunsticks are notoriously hard to find in Europe due to different cosmetic regulations or just simple regional exclusivity. I spent weeks looking for a local stockist before I realized my only option was to shop US store options directly. I wanted that specific beachy scent and the mess-free application that only a stick format provides.

The myth about US-to-Netherlands beauty shipping

I used to believe a common myth that ordering beauty products from the United States was a recipe for disaster. I thought the package would either be seized by customs or that I would end up paying triple the price in hidden fees. Many of my friends in Rotterdam told me to forget about it because "liquids and creams from America never make it through."

However, after doing some research, I found that as long as you aren't importing prohibited medical substances, a standard SPF stick is perfectly fine. The real trick isn't about the product itself; it is about how you get it here. I decided to use a freight forwarder to simplify the whole ordeal. By using comGateway, I managed to bypass the stores that don't offer direct international shipping.

How I actually bought it from a US store

My first step was getting a tax-free US address. This is a huge help because it means I don't pay US sales tax on the initial purchase. I just placed my order on the Sol de Janeiro website and shipped it to my new warehouse address. If you are curious about the logistics, this step-by-step guide shows exactly how it works for international shoppers.

Once the sunstick arrived at the warehouse, I was notified immediately. I was a bit worried about the weight, but because it is just a single stick, the costs were very manageable. I actually used the shipping calculator to estimate shipping cost before I even hit the buy button, which saved me from any surprises.

Shipping Estimates for Sol de Janeiro SPF Stick

To help you plan your own haul, I put together these estimates based on my package details from this month, April 2026.

I found that combining this with a few other small items like a lip balm or a travel-sized perfume made the shipping even more cost-effective. If you have specific questions about restricted items, their FAQ is a great resource to check before you buy.

What you need to know about NL customs and import tax

Now, let's talk about the part everyone fears: the import tax. In the Netherlands, we have to deal with VAT (BTW) on items coming from outside the EU. Since 2021, the de minimis threshold for VAT has been removed, meaning you pay VAT on almost everything. However, import duties usually only kick in if the value of your goods exceeds €150.

My sunstick was well under that limit, so I only had to handle the 21% VAT and a small handling fee from the local carrier. You should check out this guide on customs tax to understand how these charges are calculated for the Netherlands. My package arrived at my door via PostNL about nine days after it left the US warehouse, and the process was much smoother than the horror stories I had heard online. It turns out that getting that viral Rio Radiance glow in the Netherlands is totally doable if you have the right setup.