I saved 40 Euro buying The Unbrush from the US while Italy is sold out

Why I joined the Unbrush hype

I spent weeks watching TikTok videos of people effortlessly combing through matted hair with The Unbrush by FHI Heat. As someone living in Italy with thick hair, I needed to see if the hype was real. The brush features a unique vented back and specific bristle spacing that prevents pulling. While it is constantly out of stock across Europe in 2026, I noticed that US retailers like Amazon US, Ulta, and the official FHI Heat site have plenty of inventory.

We Can Buy The Unbrush by FHI Heat For You

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The massive price gap between the US and Italy

The price difference is startling. In the US, I found the brush for approximately $18. Local resellers in Italy and private sellers on third-party marketplaces are listing the same item for upwards of 60 Euro. Even with shipping costs, I realized I could save a significant amount of money by ordering directly from the source. By using a freight forwarder, I bypassed the high local markups and accessed the full color range that simply isn't available here.

How I shop US stores from Italy

Most US retailers do not offer direct international shipping to Italy, or if they do, the rates are astronomical. My solution was to use a tax-free US address provided by comGateway. This allowed me to shop US stores as if I were living in Oregon, meaning I paid zero US sales tax on my purchase before it was sent to my Italian home.

Why I used the BuyForMe service for my order

One major hurdle I encountered was payment. Many US stores, including major beauty hubs and brands like Nike, Sephora, or Apple, often block international credit cards or refuse to ship to known forwarding addresses. My Italian card was declined twice when I tried to buy the brush and some accompanying hair products.

I switched to the comGateway BuyForMe service to solve this. With this service, the comGateway team uses a domestic US credit card to purchase the items on my behalf. We found this to be the most reliable way to ensure my order didn't get cancelled. If you are struggling with a store that won't accept your payment, this is the safest way to guarantee your items actually ship.

Estimating the total cost to Italy

Before I committed to the purchase, I used a shipping calculator to see if the deal still made sense. I compared the weight of the brush and a few other items I wanted to bundle. By consolidating multiple items into one package, I reduced the per-item shipping cost significantly. It is much more efficient than shipping a single lightweight brush on its own.

My step-by-step guide to getting your brush

If you want to follow my lead, here is the step-by-step guide I used to get my Unbrush delivered in 2026:

• I signed up for a comGateway account to get my personal US shipping address.
• I searched for The Unbrush by FHI Heat on US retail sites.
• Because my card was declined, I submitted a BuyForMe request with the product links.
• Once the items arrived at my US address, I was notified via email.
• I selected my preferred shipping speed to Italy and paid the shipping fee.

What I paid in import tax and duties

When importing goods into Italy, you must account for import duties and the standard 22% VAT. Since my total order value was relatively low, the customs tax was manageable. I always recommend checking the current thresholds for GST/VAT before finalizing your shipment to avoid surprises upon delivery. Even after paying these fees, my total cost was still nearly 30% lower than buying from a local Italian reseller.

My brush arrived in Milan just nine days after I placed the order. The performance is exactly as described on social media; it detangles my hair in seconds without the usual pain. If you are tired of waiting for a restock in Europe, shopping the US market is the only logical choice in 2026.