I’m blushing at the US price for Rare Beauty’s 2026 shades via international shipping

Why I’m Obsessed with the 2026 Rare Beauty Shades

I just couldn't wait. When Selena Gomez announced the three new shades for the Rare Beauty 'Soft Pinch' Luminous Powder Blush collection this week, I knew I had to have them. Living in the Netherlands, I've learned that Italian and European Sephora stores usually don't see these launches until two or three months after the US. My makeup bag simply didn't have that kind of patience for the 2026 spring season.

Start Your Buy For Me Request for Rare Beauty 'Soft Pinch' Luminous Powder Blush (2026 New Shades)

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I’ve been tracking these us trends closely, and the new shades—a soft lavender, a deep terracotta, and a shimmering pearl—are already viral. The formula remains that perfect hybrid of a blush and a highlighter, giving a glow that I find impossible to replicate with local brands. Because I wanted to be the first among my friends to wear them, I decided to take matters into my own hands by using a freight forwarder.

The Price Gap: Why I Shop the US Store

My wallet noticed something interesting when I compared the costs. Even with the current exchange rates in 2026, buying directly from US retailers is significantly cheaper than waiting for the marked-up Euro prices. When I shop us store sites, I often find that the base price is 20-30% lower than what we eventually pay here in Amsterdam or Rotterdam.

To make the deal even sweeter, I used my tax-free us address provided by comGateway. This allowed me to avoid US sales tax entirely, widening the price gap even further. When I factored in the shipping, it still felt like a win because I was getting the product months before anyone else in Europe.

My Shipping Estimates for the Netherlands

If you are planning to join me in this haul, you need to know what you are getting into regarding logistics. I checked the shipping calculator to get a sense of the costs before I hit the checkout button. Here is what I found for a standard order of two blushes.

Since these items are light, I usually bundle them with a few other items from my favorite US stores to make the international shipping even more cost-effective. You can find more details on how weight affects your rates in the FAQ section.

How I Avoid Order Cancellations with BuyForMe

I ran into a bit of a snag at first. Some major US beauty retailers, including Sephora, are notorious for blocking international credit cards or flagging addresses that belong to shipping companies. I’ve had my orders cancelled in the past, which is incredibly frustrating when a product is selling out fast.

My solution was to use the BuyForMe service. This is a proxy shopping feature where the team at comGateway actually makes the purchase for me using a US-based payment method. I simply sent them the link to the new Rare Beauty shades, and they handled the transaction. It is the safest way I’ve found to guarantee my order doesn’t get stuck in the dreaded "payment declined" loop. If you've ever struggled with a store that won't accept your Dutch card, this buy for me option is a lifesaver.

Dealing with Import Tax in the Netherlands

I always make sure to set aside a little extra for the import tax when my package arrives in the Netherlands. Since we are outside the US trade zone, the Dutch customs office will apply VAT to the total value of the goods. While I use DHL international shipping for its speed and reliability, I know they will handle the customs clearance for me, which makes the process much smoother.

I’ve found that even with these extra steps, I’m still coming out ahead. I get the 2026 shades before the summer rush, I avoid the price hikes of local boutiques, and I don't have to worry about the stock running out before it ever hits our shores. If you’re ready to glow, I highly recommend checking out the latest shipping calculator to plan your own Rare Beauty haul.