I’m bag-ging the Coach Brooklyn 39 from New York because London’s stock levels are a total drag

Why I fell for the 'Bella Hadid' hype

I’ve never been one to follow every TikTok trend, but when the Coach Brooklyn Shoulder Bag 39 started appearing on my feed every five minutes, I knew I was in trouble. Dubbed the 'Bella Hadid bag,' this minimalist suede tote is the perfect blend of 90s nostalgia and modern functionality. In February 2026, it remains the #1 viral fashion item, and for good reason—it’s massive, chic, and actually fits a laptop without looking like a bulky briefcase.

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More about shipping to United Kingdom

As someone living in the UK, I thought I could just pop down to Regent Street or check the local Coach site. I was wrong. Every time I refreshed the page, it was 'Sold Out' or 'Coming Soon.' It seems the UK stock is being snatched up faster than a discount at Harrods. That’s when I decided to look across the Atlantic.

My struggle with UK stock and US prices

I noticed a pattern while browsing. US department stores like Nordstrom and Macy’s seem to restock this specific suede tote much more frequently than our local boutiques. But it wasn't just about availability; it was about the price tag. I found myself wondering if we Brits are being taken for a ride. Read more: Why am I seeing such a massive price difference for the Coach Brooklyn 39 between New York and London?

The discrepancy is startling. Even with the current exchange rates in 2026, buying from a New York retailer felt significantly lighter on my wallet. Check out this guide for more context: Read more: Are British professionals being intentionally overcharged for the Coach Brooklyn Shoulder Bag 39 throughout 2026?

The digital wall: Why US stores didn't want my money

My excitement peaked when I found the Brooklyn 39 in Dark Teak at a US-based department store. I added it to my cart, entered my London billing address, and... click. Transaction declined. I tried another card. Declined again. It turns out that many iconic US stores—including big names like Nike, Sephora, and even Coach's US site—often block international credit cards. They also tend to cancel orders if they see a known freight forwarder address in the shipping field. It felt like an invisible barrier was standing between me and my suede dreams.

How we solved the card-declined blues with BuyForMe

I wasn't about to let a stubborn checkout page win. This is where I discovered the BuyForMe service. Instead of me struggling with my British card, I asked comGateway to act as my proxy. They used a US domestic credit card to purchase the bag on my behalf. This assisted purchase method is the safest way to ensure your order doesn't get flagged or cancelled by picky US retailers who prefer local buyers.

My logistical secret to getting it home

Once the bag was secured, I needed a way to get it to the UK without paying a fortune in direct international shipping—if the store even offered it. I used comGateway as my primary freight forwarder. They provided me with a tax-free US address in Oregon, which meant I didn't have to pay any US sales tax on the purchase. That’s a 7-10% saving right off the bat!

I was worried about the final cost of airfreight to London, so I used their shipping calculator to estimate shipping cost before I committed. It turned out to be much more reasonable than I expected, especially when compared to the UK retail markup. Read more: My shortcut to getting the Coach Brooklyn Shoulder Bag 39 from the US to the UK in under a week.

Keeping it legal with UK customs

Before my bag boarded its flight, I made sure to check the shipping rules for any prohibited items. Leather goods are generally fine, but it’s always better to be safe than sorry. I also prepared for the import duties and GST/VAT that HMRC requires upon arrival. Since the Coach Brooklyn 39 is a high-value item, knowing my customs tax obligations in advance helped me avoid any nasty surprises at the front door.

In the end, my new bag arrived in pristine condition, and I’m officially the only person in my office with the Brooklyn 39 in a color that’s been sold out in the UK for months. If you’re tired of waiting for restocks that never happen, taking the US route is definitely the way to go.